Grace-and-Lace

Grace and Lace, founded by Melissa and Rick Hinnant, gained nationwide attention after securing a $175,000 deal with Barbara Corcoran on Shark Tank in 2013. Known for their fashionable knitwear and accessories, the company rapidly expanded, reaching $19 million in sales by 2024.

Grace and Lace remains a thriving business, with an estimated net worth of $22 million. The brand has achieved significant milestones, such as creating a charitable foundation that has helped build orphanages in India.

Their continued success showcases the impact of Shark Tank exposure and Barbara Corcoran’s investment.

Grace and Lace Net Worth

Estimated Net worth$22 million (2024)
Annual Sales Revenue$19 million (2024)
Lifetime sales$20 million
InvestorBarbara Corcoran
FoundersRick and Melissa Hinnant
Employees42

Grace and Lace Pitch on Shark Tank

Company nameGrace and Lace
ProductBoot socks for women
EpisodeSeason 05 Episode 10
Founders Rick and Melissa Hinnant
Asked for$175,000 in exchange for 10% equity
Final deal$175,000 in exchange for 10% equity, with half of the sum being a line of credit
SharksBarbara Corcoran
LocationWindy Ter, Cedar Park, TX

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Grace and Lace Founders

Grace and Lace was founded by Rick and Melissa Hinnant in 2013. Melissa is very passionate about sewing and knitting. The company was started and inspired by a personal tragedy. Grace and Lace’s founders, Rick and Melissa Hinnant, have an approximate net worth of USD 10 Million as of 2024.

Key accomplishments

YearAccomplishment
2022The company has expanded its product line to all women’s apparel.
2013Grace and Lace appeared on Shark Tank.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Grace and Lace and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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