Goat snuggles, yoga mats, and a hurricane fundraiser that unlikely recipe turned a single pop-up into one of Austin’s most talked-about wellness experiences.
GOGA Goat Yoga didn’t land money from the Sharks, yet it still earns about a quarter-million dollars a year and sits on a cool $1 million valuation.
Here’s the full, human story of how two founders kept things small, joyful, and wildly profitable.
GOGA Goat Yoga Net Worth (2025)
A quick spoiler for search-happy readers: GOGA Goat Yoga’s estimated net worth is right around $1 million.
How We Reached That Figure
Revenue. Public classes run twice a month at $35 a ticket and average 60 students roughly $50,000 a year. Private and off-site events, priced near $2,000, add another $192,000. Branded tees, mat rentals, and early-start fees round things up to roughly $250,000 in annual revenue.
Profit. Thanks to goat-sharing with co-founder Trey Kitchen’s family farm and a single rented studio in Bee Cave, net margins hover near 40 percent, leaving about $100,000 in yearly profit.
Valuation. Boutique experiential studios typically sell for 8–12 times earnings. A conservative 10× multiple puts GOGA’s valuation at approximately $1 million—healthy for a small business that still hosts classes only two Saturdays a month.
If you were a Shark, would you have invested in GOGA Goat Yoga?
A Feel-Good Origin Story
In 2017, Hurricane Harvey left Texans emotionally drained. Digital marketer Rachael Phillips wanted to help, so she convinced boyfriend Trey Kitchen, whose family raises baby Nigerian Dwarf goats, to try a goat-yoga fundraiser on a parking-garage roof. Tickets vanished in 30 minutes. People laughed, goats hopped, and stress melted away. That rush of joy became GOGA’s guiding purpose.
The Shark Tank Episode: Publicity Over Capital
Season 10, Episode 14 put GOGA on national TV. Rachael and Trey asked for $50,000 for 15 percent. Lori Greiner and Robert Herjavec tried the poses; Kevin O’Leary joked he’d “rather eat a goat.” All five Sharks passed. The founders flew home with zero dollars—yet a priceless wave of publicity that still drives bookings today.
Building Without Investors
Instead of chasing new funding, the pair doubled down on independence. They renovated a bright studio inside Hill Country Galleria in Bee Cave, Texas, and scrapped weekday “regular” yoga to focus on goat-centric classes. Scarcity became their secret weapon; spots are limited, so every session feels exclusive and sells out quickly. Premium event fees keep the lights and the A/C—on.
Key Challenges Along the Way
COVID-19 Shutdowns. In-person classes stopped overnight, but the team pivoted fast with “Goat-a-Grams” baby goats visiting driveways and Zoom meetings.
Animal Welfare Rules. Running livestock inside a shopping center means tight compliance with local zoning and health codes. Regular inspections, detailed cleaning routines, and short 45-minute classes keep goats (and guests) safe.
Copycat Studios. After Shark Tank, goat yoga popped up everywhere. GOGA held its edge by staying hyper-local, championing charity, and showcasing the original Austin roots.
Competitors and How GOGA Stands Out
Yes, you can now find goat yoga in dozens of U.S. cities, but most rivals lack GOGA’s mix of:
- Family-raised baby goats—small, gentle, and downright photogenic.
- Indoor climate control—no cancelations for Texas heat or thunderstorms.
- Charity DNA—a slice of every ticket still goes to local nonprofits.
- Founders on site—Rachael teaches; Trey crunches numbers; both greet guests.
That authenticity keeps reviews glowing and repeat visits high.
Marketing, Social Media, and Public Reception
GOGA spends little on ads. Instead, its marketing flywheel runs on:
- Instagram gold. Goats climbing giggling yogis make irresistible reels and stories.
- Word of mouth. Tourists and locals rave to friends; bachelorette parties book months in advance.
- Earned press. Morning-show hosts, travel bloggers, even mental-health podcasters love a feel-good goat angle.
With roughly 2,600 Instagram followers and steady news coverage, the studio remains top-of-mind in Austin’s crowded wellness scene.
Shark Involvement Since the Show
Although no Shark invested, the producers still rerun GOGA’s episode, and the founders occasionally field friendly check-ins from the Shark Tank team. Customers often mention discovering GOGA through Hulu or YouTube clips, proving the long-tail value of appearing on the show even without cash.
The Current Revenue Engine
Public classes provide predictable cash flow, but private events drive most profit. Corporations book goat yoga for wellness weeks; wedding parties do it for unforgettable photos; universities invite the goats to campus during finals. Merchandise is intentionally modest just enough T-shirts to let fans wear the mission while every sale funds disaster relief.
Lessons Budding Entrepreneurs Can Borrow
- Niche hard, then niche harder. One distinct hook can beat a dozen generic offers.
- Scarcity sells. Limited sessions create urgency and higher perceived value.
- Charity builds trust. Giving back isn’t a cost; it’s brand armor.
- Know your margins. Trey’s finance skills guided every “yes” and “no.”
- Stay human. Guests remember Rachael’s laugh and the goats’ names small touches that no franchise can clone.
What’s Next for the Goats?
Rachael and Trey plan to partner with local hospitals and schools for animal-assisted therapy visits, expand merch beyond tees, and maybe add the occasional puppy-yoga pop-up always keeping goat welfare first. Franchising remains off the table: “We’d rather be Austin’s happiest corner than America’s diluted chain,” Rachael says.
Final Thoughts
GOGA Goat Yoga proves a Shark Tank rejection can still spark a million-dollar enterprise. By embracing joy, caring for animals, and running tight numbers, two founders turned a hurricane fundraiser into a beloved Austin staple. The next time someone laughs at your “silly” idea, just remember sometimes all you need is a mat, a mission, and a few baby goats.
RELATED: Things You Should Know About Shark Tank that every entrepreneur’s dream TV show
TL;DR
As of 2025, GOGA Goat Yoga thrives as a boutique wellness studio in Texas with an estimated net worth of approximately $1 million. Despite not securing a Shark Tank deal, founders Rachael Phillips and Trey Kitchen built a stable business centered around joyful, animal-assisted yoga classes loved by locals and private event groups alike.
FAQs
Is GOGA Goat Yoga still in business in 2025?
Yes, GOGA Goat Yoga is still operating in 2025 from its Hill Country Galleria studio in Bee Cave, Texas, offering public and private goat yoga classes.
What is the net worth of GOGA Goat Yoga in 2025?
As of 2025, GOGA Goat Yoga’s estimated net worth is between $350,000 and $450,000 based on annual revenue of ~$250,000 and a conservative 1.5x–2x earnings multiplier for niche experiential businesses.
Did GOGA Goat Yoga get a deal on Shark Tank?
No, GOGA Goat Yoga did not receive a deal on Shark Tank, but the exposure helped them boost brand awareness and grow independently.
Who owns GOGA Goat Yoga now?
The business is still co-owned and operated by founders Rachael Phillips and Trey Kitchen as of 2025.
Where can I attend a GOGA Goat Yoga class?
GOGA classes are held at their studio in Bee Cave, Texas. You can book tickets and private events via their official website at goga.yoga.
How much does a GOGA Goat Yoga class cost?
Public class tickets are $35 per person. Private events start at $800 for in-studio sessions and $2,000 for off-site bookings.
