Let’s face it: if you’ve ever fumbled with a bulky trimmer in the shower, you’ve probably wondered why we’re still shaving like it’s the 90s. Landon McKinnis didn’t just wonder if there was a better way; he built one.
Armed with just a sketch and a passion for innovation, Landon created Go Nutz, a patented, spherical electric razor designed for multi-directional grooming in sensitive areas. It’s ergonomic, waterproof, rechargeable, and designed to eliminate nicks, cuts, and awkward angles.
From Sketch to Shelf: Landon McKinnis’ DIY Entrepreneurial Journey
Landon, an architectural engineering student with a background in AutoCAD, founded Private Grooming Inc. in 2018. He spent over 2 years developing Go Nutz, investing $250,000+ of his own money into design, patenting, and prototyping.
Notable obstacles:
- Was quoted $2 million by an invention firm to prototype
- Avoided industry scams by building his product from scratch
- Secured both a US utility patent and trademark registration
Go Nutz officially launched in Q4 2023 with 1,000 units priced at $70 (landed cost: $16). It sold out after a viral moment, netting $59,000. Sales in early 2024 added another $45,000. With early traction and a bold prototype in hand, Landon decided to take his shot in front of the Sharks.
The Shark Tank Pitch That Sparked a Feeding Frenzy
When Landon stepped onto the Shark Tank stage, he wasn’t just pitching a product. He was challenging grooming industry norms with humor, vulnerability, and vision. Armed with coconuts on a string, he made his point with comedic flair but backed it up with a patented innovation.
His bold pitch quickly turned into a battle among Sharks, with each one seeing a different vision for how Go Nutz could dominate or disrupt a $20B market.
The episode aired as part of Shark Tank Season 16, Episode 17. Landon asked for $100,000 in exchange for 15% equity, valuing Go Nutz at $400,000. He ultimately landed a deal with Mark Cuban and Daymond John: $120,000 for 30% equity.
Key Product Features Presented:
- Internal foil blade system (no sharp teeth)
- Magnetic detachable heads for different hair lengths
- 2.5-hour battery life
- 100% waterproof (pending verified IPX rating)
- Patented spherical ergonomic design
“This is better than other electric razors. They burn your face. This doesn’t,” said Mark Cuban.
Barbara Corcoran also offered $100K for 20%, aiming to keep the brand focused exclusively on intimate grooming. In contrast, Mark and Daymond wanted to dominate the male grooming space broadly.
Landon’s final choice: Mark and Daymond, swayed by their branding and locker-room access strategy.
Go Nutz 2.0 and New Product Lines: Beyond the Tank
Securing a deal on Shark Tank is one thing, but capitalizing on that momentum is another. Landon didn’t waste time. Within months of airing, he introduced an upgraded version of the original device and expanded the product line. These moves weren’t just cosmetic upgrades.
They responded to real user feedback and paved the way for reaching new audiences, including women. But new features mean nothing without public feedback, so what did customers think?
Post-Shark Tank, Go Nutz launched the upgraded Go Nutz 2.0, featuring:
- Enhanced motor and sharper foil blades
- Self-cleaning and self-charging dock
- Refined waterproof casing
- A female-targeted version: Go Bare
Additional SKUs now include:
- 3-head and single-head attachments
- USB-C accessory kits
- Carrying case playfully called the “Ball Sack”
Price Range: $71 to $89.99
Warranty: 60 days
Sales Channels: thegonutz.com, Amazon
Mixed Reviews: From Praise to Pushback
Go Nutz has sparked one of those internet debates we love to watch: is it a brilliantly targeted solution, or just an overpriced gadget dressed up in clever marketing?
Positive Highlights:
- Functionality for Intimate Grooming: Reddit users praised the razor’s effectiveness for sensitive areas:”Amazing for the downstairs. No snags or surprise zaps.”
- Ergonomic Design: The ball-shaped form factor was appreciated by customers who found traditional razors hard to maneuver:”It made grooming around curves so much easier.”
- Authenticity and Grit: Users and commentators, including those on Shark Tank, lauded Landon’s transparency, resilience, and command over his numbers. His self-funded, grassroots journey made him a standout among product founders.
Critical Observations:
- Mixed Amazon Reviews: The product has a 2.8/5 star rating from over 30 verified buyers. Some cited durability issues, uneven shaving performance, and overpromised claims.
- Waterproofing Doubts: Despite marketing as “100% waterproof,” instructions reportedly discourage full submersion, suggesting a lower IPX rating. This has raised concerns about misleading advertising.
- Build Quality and Design Limitations: Multiple Reddit users described the product as having a “cheap feel” or resembling a “sweater shaver.” The magnetic snap-on heads were also questioned for their durability and seal.
- Brand Positioning Critique: While Go Nutz is marketed as a unisex solution, skeptics argue that the design and communication lean heavily male-centric, potentially alienating female buyers.
Reddit Soundbites:
“Just another ball-shaped electric razor.”
“Looks like something you’d use to de-pill a sweater.”
“Is it really worth the markup over proven brands like Norelco or Manscaped?”
This blend of praise and skepticism makes one thing clear: a flashy design might grab attention, but lasting success comes down to real performance. Go Nutz has made a bold entrance, but can it truly deliver where it counts?
Can Go Nutz Stand Out in a Grooming Market Full of Buzzwords?
| Feature | Go Nutz 2.0 | Manscaped (Lawn Mower) | Skull Shaver |
|---|---|---|---|
| Design | Spherical & ergonomic | Stick-style | Hand-held rotary |
| Blade Type | Internal foil blades | Ceramic | Foil or rotary |
| Waterproof | Yes (claims 100%) | Yes | Yes |
| Battery Life | 2.5 hours | ~1 hour | Varies |
| Cleaning Dock | Yes | Some models | Yes (higher-end models) |
| Price Range | $71 to $89.99 | $70 to $90 | $80 to $200+ |
Market Context:
- Manscaped reached $300M revenue by 2021
- Grooming market expected to surpass $20B globally by 2030
- Go Nutz positions itself as a premium niche disruptor
Building Trust: Patents, Influencers, and a Bigger Mission
Landon McKinnis has built more than a product; he’s built trust. With a BS in Business Administration and hands-on design experience, he bridges business and innovation. His commitment to serious entrepreneurship is backed by a granted utility patent and registered trademark, distinguishing Go Nutz from drop-shipped competitors.
The brand’s credibility has also grown through strategic visibility. Collaborations with influencers like BKFC champion Ben Rothwell have boosted its rugged appeal, while TikTok and Instagram presence expanded reach. Community involvement, like raising $9,500+ at the Go Further Initiative Pickleball Tournament, reflects a mission-led approach.
This ecosystem of intellectual property, public engagement, and purpose-driven marketing gives Go Nutz more than hype; it gives it staying power.
Go Nutz Net Worth and Final Verdict: Clever Gimmick or Game-Changer?
Go Nutz entered Shark Tank seeking $100,000 for 15%, valuing the company at $666,667. The final deal, $120,000 for 30%, implied a post-money valuation of $400,000. While the Sharks saw potential, they also recognized the competitive risks in the grooming market.
Go Nutz Net Worth Snapshot (2025)
- Estimated Valuation on Shark Tank: $400,000 (post-deal)
- Deal Secured: $120,000 for 30% equity (Mark Cuban & Daymond John)
- Revenue After Launch: $100,000+ in early DTC sales
- Current Estimate: Projected to be climbing due to viral traction, IP ownership, and influencer-led branding.
It’s bold, Shark-backed, and solving a real problem. But whether Go Nutz earns a permanent spot in your grooming kit or fades out like so many TV-born brands depends on how well it executes, evolves, and earns trust.
TL;DR – Too Long; Didn’t Read
Go Nutz entered Shark Tank with a $400K valuation and scored a deal with Mark Cuban and Daymond John. It’s now carving a niche with bold design, patented tech, and growing DTC traction.
FAQs
What is Go Nutz’s net worth in 2025?
Go Nutz is estimated to be worth around $400,000 in 2025, based on its Shark Tank deal with Mark Cuban and Daymond John.
Did Go Nutz get a deal on Shark Tank?
Yes, Go Nutz secured a $120,000 deal for 30% equity with Mark Cuban and Daymond John on Shark Tank Season 16.
Who is the founder of Go Nutz?
Go Nutz was founded by Landon McKinnis, who designed the product to improve grooming safety and comfort in sensitive areas.
Where can I buy Go Nutz products?
Go Nutz products are available through their official website (thegonutz.com) and on Amazon.
Is Go Nutz really waterproof?
Go Nutz is marketed as 100% waterproof, though some users have raised concerns about full submersion not being advised in the manual.
What makes Go Nutz different from Manscaped?
Unlike traditional stick-style trimmers like Manscaped, Go Nutz features a patented spherical design for better maneuverability and safety.
