Ever had your umbrella break just when you needed it most, or drip water everywhere once you’re indoors? That’s the daily frustration Gilley Umbrella set out to solve. Designed with a watertight case and built to last, Gilley isn’t just another umbrella. It offers a modern, sustainable solution to an age-old problem.
This London-based startup was founded by Reid Jacoby and Trib Gosain. They gained national attention on Dragons’ Den in Season 22, Episode 8, which aired on February 13, 2025. The founders pitched their business and asked for £50,000 in exchange for 3% equity.
Although Peter Jones offered them the full amount, he requested 20% equity instead. The founders declined the offer and chose to grow the business independently.
So, how much is Gilley Umbrella worth today? And what has happened since the show? Let’s explore the full story.
What is Gilley Umbrella’s Net Worth?
As of April 2025, Gilley Umbrella’s exact net worth is not publicly available.
However, several indicators suggest that the company is growing steadily. In 2023, Gilley launched with a Kickstarter campaign that raised £74,550. This far exceeded their original goal of £6,500.
This early success showed that customers were excited about a better, more sustainable umbrella.
Reports also indicate that Gilley generated over £150,000 in sales during its first year of trading. Each umbrella is priced at £37 and costs around £9 to make. The company appears to enjoy healthy profit margins.
Gilley is now selling products in over 46 countries. Given this international reach and strong early performance, it is reasonable to estimate that their current net worth around £300,000 in 2025.
How Gilley Umbrella Started
Reid Jacoby and Trib Gosain launched Gilley to fix a problem many of us face. Traditional umbrellas often break easily, leak water, and end up in landfills.
They aimed to create an umbrella that was strong, stylish, and sustainable. The result was Gilley, which includes a watertight storage case that doubles as a handle. This design solves the problem of wet umbrellas once you’re indoors.
Before appearing on Dragons’ Den, they tested the market through Kickstarter. The campaign’s strong performance helped them build early momentum. It also caught the attention of both customers and media.
Journey on Dragons’ Den
During their Dragons’ Den pitch, Reid and Trib showcased their high-performance umbrella. They asked for £50,000 in exchange for 3% equity.
The Dragons were impressed with the design and thoughtful features. One highlight was the hard, leak-proof case that stores the umbrella neatly.
Peter Jones expressed interest and offered the full £50,000. However, he asked for 20% equity in return.
The founders turned down the offer. Their decision was widely discussed in news articles and viewed as a confident move.
Several interviews showed that they wanted to keep more control and grow on their own terms.
What Happened After Dragons’ Den?
Since the show aired, Gilley Umbrella has continued to grow and innovate.
The company now offers worldwide shipping to more than 46 countries. It also provides free delivery in many regions.
They are expanding their product line with new color options and co-branding opportunities for businesses.
Sustainability remains a core value. Gilley is certified carbon neutral and is actively working to become a certified B Corporation.
Customer reviews have been very positive. On Trustpilot, users frequently praise the umbrella’s durability, design, and convenience.
One reviewer wrote, “Great product and quickly delivered. Practical and useful brolly!”
The founders have also received recognition in the startup world. They won the London regional final of The Pitch. They were also nominated for The People’s Choice Award.
Their LinkedIn page remains active. It regularly shares updates and highlights business achievements.
Revenue Streams and Business Model
Gilley Umbrella earns revenue through several key channels.
- Online Sales: Most sales happen directly through the company’s website. This allows them to maintain control over pricing and customer service.
- International Shipping: With availability in over 46 countries, they have access to a large and growing customer base.
- Co-Branding Opportunities: Businesses can partner with Gilley to create branded versions of the umbrella. This opens up a new income stream.
- Sustainable Appeal: Gilley’s focus on eco-friendly design makes the brand appealing. It attracts both individual customers and corporate clients interested in sustainability.
Challenges and Success Factors
Like all startups, Gilley has faced some challenges. Entering a crowded market filled with cheap alternatives was no small feat. Turning down a Dragon’s investment also came with risks.
Despite these obstacles, several factors have helped drive their success:
- A clear and consistent brand message focused on sustainability and innovation
- High product quality and strong customer satisfaction
- Positive media coverage following their appearance on Dragons’ Den
- Strategic pricing that supports profitability while remaining accessible
Conclusion
Gilley Umbrella has proven that innovation, sustainability, and confidence can go a long way.
By refusing a tempting Dragons’ Den offer, the founders chose to bet on themselves. So far, that decision seems to be paying off.
While their exact net worth remains unclear, the available data shows a company with strong foundations. Gilley has global reach and promising momentum.
Would you have turned down Peter Jones’ offer? Share your thoughts and check out more startup success stories from Dragons’ Den.