If you’ve ever battled with cleaning up after your dog, then the idea of a self-cleaning toilet for pets might sound like a dream. Enter Fydoo, the world’s first self-cleaning dog toilet, a groundbreaking solution that made waves on Shark Tank Australia and has since sparked the interest of pet owners around the globe.
With smart automation, hygienic technology, and a luxury design, Fydoo didn’t just aim to solve a smelly problem; it aimed to redefine pet care convenience. As of 2025, the Fydoo net worth is making headlines, with a surge in valuation and market buzz.
Invented by Australian entrepreneur Sebastian Waddell, Fydoo’s journey from idea to investment has been nothing short of dramatic. With a $1,500 price tag and strong margins, this premium pet product earned two offers from Shark Tank investors, including Davie Fogarty, the man behind The Oodie.
So, how did Fydoo go from a canceled pre-sale to becoming one of the most talked-about innovations in pet care? Let’s dive into its net worth, Shark Tank journey, and long-term business strategy.
Founder Profile: Who’s Behind Fydoo?
Sebastian Waddell, a Sydney-based entrepreneur and lifelong dog lover, is the visionary behind Fydoo. Waddell poured over $350,000 of his own money into product development, legal protections, and R&D. His passion stems from personal struggles managing pet waste, especially while living in an apartment with limited outdoor access.
“I wanted something better for Hugo, Something that took the mess and stress out of dog ownership.”
Sebastian
Sebastian comes from a background in product design and has built previous small businesses. But Fydoo is his most ambitious project yet. He secured patents and design protections across 52 jurisdictions, a strategic move to ensure global scalability.
The Shark Tank Pitch: High Stakes in the Tank
Sebastian entered the Tank seeking $250,000 for 20% equity, valuing Fydoo at $1.25 million. At the time of the pitch, Fydoo hadn’t made any sales of the final version (V2), though it had generated nearly $200,000 in pre-revenue sales from the first iteration (V1). When delays forced him to refund customers, Sebastian went back to the drawing board, refining the design and building a more robust model.
“It sounds expensive,” remarked one Shark when learning the unit would retail for $1,299. However, once Sebastian revealed that it cost just $225 to manufacture, the room changed. “That’s an incredible margin,” said another Shark.
Davie Fogarty, known for building brands like The Oodie and Calming Blankets, recognized Fydoo’s potential. He and fellow investor Sabri Suby battled over the deal before Davie offered Sebastian $250,000 for 40%. Sebastian countered, ultimately accepting a $250,000 investment for 35% equity with Fogarty.
“This product has huge mass-market appeal, And Sebastian’s tenacity and transparency stood out.”
Sebestian
Fydoo Pitch on Shark Tank (Quick Info Card)
Product Fully automatic self-cleaning toilet for dog Episode Season 05 Episode 02 Founder Sebastian Waddell Asked for $250,000 or 20% equity Company name Fydoo Final deal $250,000 or 40% equity Shark Davie Fogarty Location Sydney, New South Wales
Did the Sharks’ Investment Pay Off? Inside Fydoo’s Post-Tank Boom
After the episode aired, Fydoo saw a dramatic surge in interest. Website traffic spiked, with thousands joining the waitlist for pre-orders. Manufacturing was finally greenlit, with units set for delivery in early 2024.
According to updated reports, Fydoo’s projected revenue for the first year post-Shark Tank exceeds $1.2 million, with a $225 production cost and a $1,299 retail price yielding robust margins. Strategic partnerships with pet stores and e-commerce retailers are also underway.
“We’re just getting started, The Shark Tank platform gave us the momentum we needed to go full throttle.”
Sebastian
With expanding demand from apartment dwellers, the U.S. and UK markets are next on Fydoo’s radar.
What Happened After Shark Tank?
Post-show momentum led to Fydoo securing a contract manufacturer to handle large-scale production. The company launched an official e-commerce store and began accepting pre-orders for Q2 2024 delivery. Early customer feedback has been mostly positive, but some users have reported minor issues with installation for older apartment plumbing systems.
To address this, Fydoo added updated instructional videos and hired a support team to guide customers through setup. The business also expanded its patent filings and began discussions with major U.S. pet chains for retail partnerships.
RELATED: BEST SHARK TANK PITCHES FROM EACH SEASON
Fydoo Reviews: The Good and The Problem Areas
Fydoo has been praised for its hygiene, convenience, and sleek design. Pet owners love the automation and how it eliminates the need for daily clean-ups. However, a few users have raised concerns:
- Installation can be complex without a modern drain system.
- Replacement sanitizer discs are currently only available online.
- The $1,299 price point is high for some pet owners.
Overall, most customers report high satisfaction, especially those living in urban apartments.
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Davie Fogarty’s investment in Fydoo is already looking promising. At a $1.2 million annual revenue run rate and 35% gross margins, Fydoo’s valuation could soon surpass $5 million, making Davie’s $250,000 stake worth over $1.75 million on paper.
Compared to Fogarty’s other wins, like The Oodie, now worth over $500 million, Fydoo is still in its infancy. But its potential to dominate the smart pet care niche gives it long-term upside. If recurring revenue from sanitation refills or subscription services is introduced, the business could scale even faster.
Investor’s Other Businesses: Davie Fogarty’s Growing Empire
Davie Fogarty is a serial entrepreneur with a track record of high-growth consumer brands. His portfolio includes:
- The Oodie (valued over $500 million)
- Calming Blankets
- Pupnaps
- Milk Cartel
- Fydoo
Fogarty focuses on direct-to-consumer products that disrupt traditional retail. His knack for viral marketing and operational scaling made him an ideal partner for Sebastian.
How Much Davie Fogarty Has Earned from Fydoo
While Fydoo has yet to exit or pay dividends, Davie’s 35% equity stake is already appreciating. If the company hits a projected $5 million valuation in 2025, his share could be worth over $1.75 million. With a potential subscription model in the works, Fogarty could earn recurring revenue from ongoing refill sales, further boosting his return on investment.
RELATED: HOW SHARKS VALUATE A BUSINESS ON SHARK TANK
Business Challenges & Strategy: Innovation Meets Execution
Fydoo’s path wasn’t smooth. After refunding V1 customers due to manufacturing delays, Sebastian faced serious doubts.
“It played on my mental health. It impacted relationships,” he revealed. “But I just kept pushing forward.”
The key strategy moving forward includes:
- Building a scalable supply chain.
- Launching a subscription service for cleaning agents.
- Expanding into international markets.
- Educating consumers about the value of smart pet tech.
The product also benefits from legal moats: global patents and 52 design protections, making it difficult for competitors to replicate.
RELATED: HOW MUCH DO THE SHARKS MAKE PER EPISODE
Final Thoughts: A Cleaner Future for Pet Ownership
Fydoo isn’t just a luxury gadget, it’s a signal of where the pet care industry is headed. As urban pet ownership rises and convenience becomes king, smart products like Fydoo are leading the charge.
Sebastian Waddell’s journey is a masterclass in persistence and innovation. From product setbacks to a winning pitch, Fydoo is proof that visionary ideas, backed by grit and execution, can clean up big.
Meta Description: Fydoo net worth in 2024 is rising fast! Discover how this self-cleaning dog toilet won Shark Tank and revolutionized smart pet care.
TL;DR
Fydoo net worth in 2025 is estimated at $5 million and growing fast. It’s still active post-Shark Tank, expanding globally with strong sales.
