Fur, a brand specializing in pubic hair care products, was founded in 2016 by Laura Schubert and Lillian Tung.
Their mission was bold: to normalize body hair care and create high-quality products that soften hair, prevent ingrown hairs, and promote body positivity.
Products like Fur Oil gained attention for their unique blend of luxury and practicality. This helped the brand stand out in the beauty industry.
In February 2020, the founders presented their idea on Season 11 of Shark Tank USA, asking for $500,000 for 2.5% equity. After an engaging pitch, they secure a deal with Lori Greiner for $500,000 at 8% equity, valuing the business at $6.25 million.
This valuation was lower than their initial estimate of $20 million. Although the deal didn’t finalize after the show, Fur used the exposure to grow its brand and audience.
Today, Fur continues to thrive. As of August 2025, the company boasts a net worth of $30 million and generates annual revenues of $5 million.
The product line has grown significantly, now including oils, creams, scrubs, wipes, trimmers, body butter, and serums.
Fur’s products are available through its website and retail partnerships with major stores like Urban Outfitters, Goop, Neiman Marcus, Ulta Beauty, Macy’s, and Amazon.
Celebrity endorsements, such as from Emma Watson, have boosted the brand’s popularity. Features in Vogue and Refinery29 have further solidified Fur’s reputation as a leader in its field.
Every Shark Tank journey teaches important lessons about entrepreneurship. Fur’s story is about resilience, innovation, and staying true to their mission. Want to know what made Fur successful? Read on to uncover their key insights!
3 Simple Business Lessons You Can Learn from Fur
Don’t miss these products from Season 11 Episode 13
Fur Founders
Fur was founded by Laura Schubert and Lillian Tung in 2016. Laura Schubert and Lillian Tung were friends. They frustrated with the lack of body-positive pubic hair care products on the market.
They wanted to create a product that would help people feel good about their pubic hair. Then they found fur in 2016.
Fur’s founders, Laura Schubert and Lillian Tung, have a net worth of $25 million as of 2025.
Key accomplishments:
| Year | Accomplishment |
| 2020 | Appeared Shark Tank season 11 episode 13 |
| 2021 | Got $5 Million annual revenue. |
Conclusion:
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Fur and its continued success.
