In 2025, Bala Bangles isn’t just a fitness accessory—it’s a cultural phenomenon. What started as a simple idea during a yoga class has transformed into a $29 million-a-year business, redefining home workouts with style and innovation. Their journey from a Kickstarter campaign to a Shark Tank success story is nothing short of inspiring.
The Stylish Fitness Revolution That Caught Everyone’s Eye
Bala Bangles, founded in 2018 by Natalie Holloway and Maximilian Kislevitz, introduced a fresh take on traditional wrist and ankle weights. Their sleek, wearable designs quickly gained attention, leading to a feature on Shark Tank Season 11 in 2020. The exposure catapulted their brand into the spotlight, setting the stage for exponential growth.
The Shark Tank Pitch That Sparked a Bidding War
During their Shark Tank appearance, Natalie and Max sought $400,000 for 10% equity. Their pitch impressed all five Sharks, leading to multiple offers. Ultimately, they struck a deal with Mark Cuban and guest Shark Maria Sharapova for $900,000 in exchange for 30% equity.
“We both believe in it. If you believe in the company, you don’t nickel and dime the cash down—you go all in.” — Mark Cuban
The deal was finalized post-show, with both investors actively contributing to Bala’s growth.
Bala Bangles Shark Tank Pitch Summary
| Net worth | $10 Million |
| Annual Sales Revenue | $20 Million |
| Profits | Not available |
| Lifetime Sales | Not available |
| Shark Tank Investors | Mark Cuban and Maria Sharapova |
| Founders | Natalie Holloway and Max Kislevitz |
| Employees | Over 25 employees |
Post-Shark Tank: A Surge in Popularity and Sales
Following their Shark Tank debut, Bala experienced a significant boost in sales and media attention. The timing coincided with the global shift towards home fitness, amplifying their reach. By the end of 2020, Bala had achieved $20 million in revenue, a tenfold increase from the previous year.
“Everyone’s sheltering in place, and the first things they wanted to buy were toilet paper and workout equipment. All of a sudden, we had this insane demand.” — Natalie Holloway
Their product line expanded to include the Power Ring, Bala Bars, and Bala Beam, among others. They also launched Balacize, a streaming fitness platform offering Bala-fueled workouts.
Bala Bangles Net Worth 2025
As of 2025, Bala Bangles boasts an estimated net worth of $10 million, with annual revenues around $29 million. The company’s growth trajectory suggests a promising future, with continued expansion and innovation on the horizon.
Mark Cuban’s Role and Other Successful Investments
Mark Cuban’s involvement has been instrumental in Bala’s success, providing strategic guidance and leveraging his network to secure retail partnerships. Cuban’s portfolio includes other notable Shark Tank successes:
- Ten Thirty One Productions: A live horror entertainment company that expanded significantly post-investment.
- Rugged Maniac Obstacle Race: An adventure race series that grew its national presence with Cuban’s backing.Instagram+3Women+3Forbes+3
- BeatBox Beverages: A boxed wine company targeting millennials, which saw substantial growth after Cuban’s investment.
Looking Ahead: What’s Next for Bala?
Bala continues to innovate, with plans to expand their product line and explore international markets. Their commitment to blending fitness with fashion remains at the core of their brand identity. As they look to the future, Bala aims to redefine the fitness experience, making it more accessible and stylish for everyone.
FAQs
Is Bala Bangles still in business in 2025?
Yes, Bala Bangles is thriving in 2025, with an estimated net worth of $10 million and annual revenues of $29 million.
Did Bala Bangles get a deal on Shark Tank?
Yes, they secured a deal with Mark Cuban and Maria Sharapova for $900,000 in exchange for 30% equity.
Where can I buy Bala products?
Bala products are available on their official website, as well as in major retailers like Target, Saks Fifth Avenue, and Anthropologie.
What new products has Bala launched?
Beyond their original bangles, Bala has introduced the Power Ring, Bala Bars, Bala Beam, and the Balacize streaming fitness platform.
🔹 TL;DR (Too Long; Didn’t Read)
Bala Bangles Net Worth in 2025 is estimated at $10 million, with $29M in annual revenue and strong momentum post-Shark Tank. Discover how Mark Cuban and Maria Sharapova helped turn this fitness startup into a household brand.