Freshly Picked designs stylish and comfortable baby moccasins that simplify life for parents while keeping little feet happy. Made with premium leather and featuring elastic openings, these moccasins are durable, easy to wear, and perfect for active toddlers. Whether for everyday play or special occasions, they’re a blend of functionality and fashion for modern families.
Susan Petersen pitched Freshly Picked on Shark Tank in 2014 and secured a $150,000 deal with Daymond John for 25% equity. Although the deal didn’t finalize, the show’s exposure helped the brand achieve $5 million in sales by the end of 2014.
Today, Freshly Picked remains privately owned and has expanded its product line to include diaper bags and baby gear. With over $20 million in lifetime sales as of 2023, the company continues to grow as a leading brand for parents and kids.
Freshly Picked Net Worth
Net worth | $14 Million (2024) |
Annual Sales Revenue | $14 Million |
Lifetime sales | $5.4 million |
Investor | Daymond John |
Founder | Susan Petersen |
Employees | 125 |
Freshly Picked Pitch on Shark Tank
Company name | Freshly Picked |
Product | Baby shoes |
Episode | Season 05 Episode 15 |
Founder | Susan Petersen |
Asked for | $150,000 in exchange for 10% equity |
Final deal | $150,000 in exchange for 25% equity |
Shark | Daymond John |
Location | 25 South 1800 West, Lindon, UT 84042, United States |
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Freshly Picked Founder
Freshly Picked was founded by Susan Petersen in 2009. She is a mentor. She was one of the best businesswomen in Utah. Freshly Picked’s founder, Susan Petersen net worth is $14m as of 2025.
Key accomplishments
Year | Accomplishment |
2023 | Freshly Picked has expanded the product line into sneakers, sandals, diaper bags and purses. |
2014 | Freshly Picked was featured on Shark Tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Freshly Picked and its continued success.