Shark-Tank-US-Net-worth-Update-s05e15-Freshly-Picked

Freshly Picked designs stylish and comfortable baby moccasins that simplify life for parents while keeping little feet happy. Made with premium leather and featuring elastic openings, these moccasins are durable, easy to wear, and perfect for active toddlers. Whether for everyday play or special occasions, they’re a blend of functionality and fashion for modern families.

Susan Petersen pitched Freshly Picked on Shark Tank in 2014 and secured a $150,000 deal with Daymond John for 25% equity. Although the deal didn’t finalize, the show’s exposure helped the brand achieve $5 million in sales by the end of 2014.

Today, Freshly Picked remains privately owned and has expanded its product line to include diaper bags and baby gear. With over $20 million in lifetime sales as of 2023, the company continues to grow as a leading brand for parents and kids.

Freshly Picked Net Worth

Net worth$14 Million (2024)
Annual Sales Revenue$14 Million
Lifetime sales$5.4 million
InvestorDaymond John
FounderSusan Petersen
Employees125

Freshly Picked Pitch on Shark Tank

Company nameFreshly Picked
ProductBaby shoes
EpisodeSeason 05 Episode 15
Founder Susan Petersen
Asked for$150,000 in exchange for 10% equity
Final deal$150,000 in exchange for 25% equity
SharkDaymond John
Location25 South 1800 West, Lindon, UT 84042, United States

Don’t miss these products from Season 5

Freshly Picked Founder

Freshly Picked was founded by Susan Petersen in 2009. She is a mentor. She was one of the best businesswomen in Utah. Freshly Picked’s founder, Susan Petersen net worth is $14m as of 2025.

Key accomplishments

YearAccomplishment
2023Freshly Picked has expanded the product line into sneakers, sandals, diaper bags and purses.
2014Freshly Picked was featured on Shark Tank

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Freshly Picked and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

More Reads For Geeks

ZuGoPet-Shark-Tank-US-Net-worth-Update
/

ZuGoPet Net Worth 2023 Update (Before & After Shark Tank)

ZuGoPet, Dog car harness and other stylish, multifunctional pet products, was started by Carolyn Shewfelt and Juls Bindi in 2013. As of September 2023, ZuGoPet net worth is $3.8 million and they’re pulling in a whopping $1 million in annual revenue.  In 2019 they appeared on season 10 of Shark Tank USA seeking $100,000 for 10%  of equity valuing the company at $1 million. But the Sharks were not interested in investing in ZuGoPet. Because the product was too expensive and it had limited market appeal. ZuGoPet is still in business as of October 2023. Overall, it is too early to say whether ZuGoPet will be a successful company. However, the company is still in business, and it has the potential to grow in the…

Zorpads-Shark-Tank-US-Net-worth-Update
/

Zorpads Net Worth 2024 Update (Before & After Shark Tank)

Zorpads, shoe inserts to eliminate unpleasant odor, was started by Zierra Smith and Taylor Weigele in July 2017. As of April 2024, Zorpads net worth is $4.1 million. And they’re pulling in a whopping $4 million in annual revenue.  In January 2019, they appeared on season 10 of Shark Tank USA. And made a deal with Charles Barkley and Lori Greiner, for $150,000 for 22.5% of equity. The final valuation was $666,666, down from the founder’s initial estimate of $1.87 million. Zorpads is still in business as of 2024. They sell their odor-eliminating shoe inserts on their website and through a variety of retailers. The company has also expanded its product line to include other odor-eliminating products, such as insoles for sports shoes and travel…

Zookies-Cookies-Shark-Tank-US-Net-worth-Update
/

Zookies Cookies Net Worth 2023 Update (Before & After Shark Tank)

Zookies Cookies, dog treats, was started by Justin Miller and Tom Simon in 2017. Zookies Cookies net worth was $166,000 in 2019 based on the Shark Tank deal. In 2019 they appeared on season 10 of Shark Tank USA and made a deal with Alli Webb, $50,000 for 30% of equity. Zookies Cookies is out of business. They offered a variety of dog treat mixes and cookies that are made with whole, organic ingredients. But you would not be able to purchase their products anymore. Zookies Cookies Net Worth Net worth $4 million (2023) Annual Sales Revenue $124,000 (2023) Profits Not publicly available Lifetime sales Not publicly available Investor Alli Webb Founders Justin Miller and Tom Simon Employees Not publicly available Zookies Cookies Net Worth…

Shark-Tank-US-Net-Worth-2023-UpdateS05E26Zoobean
/ /

Zoobean Net Worth 2023 Update (Before & After Shark Tank)

Zoobean is a literacy building app. It was started by Felix Brand Lloyd and Jordan Lloyd Bookey in 2013. As of October 2023, Zoobean’s net worth is $5 million. They’re pulling in a whopping $5 million in annual revenue.  In 2014, they appeared on Season 5 of Shark Tank USA and made a deal with Mark Cuban, for $250,000 for 25% of equity. The final valuation was $1 million, down from the founder’s initial estimate of $1.6 million. Zoobean could boost business after the Shark Tank Appearence, and as of October 2023, the company is still running operations. You can download the app via Google Play Store and App Store.  Zoobean Net Worth Net worth $5 million (2023) Annual Sales Revenue $5 million (2023) Profits…