"Flated" Net Worth 2023 Update

Flated, an automobile accessories business, was started by Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve in 2020. As of January 2024, Flated net worth is $7 million. And they’re pulling in a whopping $.3 million in annual revenue. 

In March 2023, they appeared on season 14 of Shark Tank USA and made a deal with Daymond John, for $350,000 for 5% of equity. The final valuation was $7 million, same from the founder’s initial estimate of $7 million.

Flated is still in business. Its innovative approach to meal kits with a focus on baked goods left its mark on the industry. It serves as a reminder of the challenges faced by startups in the competitive food delivery space. And the importance of finding a sustainable business model. Visit their official website for more details.

Flated Net Worth

Net worth$7 million (2023)
Annual Sales Revenue$1.3 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorDaymond John
FounderRyan Guay, Dan Watts, Monique Keefer and Ken Hoeve
EmployeesNot publicly available

Flated Net Worth Timeline

Net Worth 2024$7 million
Net Worth 2022$5 million
Net worth valuation 2023 after appearing on Shark Tank  $7 million
Net worth valuation 2023 before appearing on Shark Tank  $7 million

Flated Pitch on Shark Tank

ProductAutomobile accessories business 
EpisodeSeason 14 Episode 16
Founders Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve
Asked for$350,000 For 5% Equity
Company nameFlated
Final deal$350,000 For 5% Equity
SharkDaymond John
LocationCarlsbad, California

Don’t miss these product from Season 14

Flated Founders

Flated was founded by Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve in 2020. Guay was part of the original founding team. He returned as CEO in the relaunch, leveraging his experience in the outdoor industry and passion for innovation. Watts, also from the original founders, contributes his expertise in branding and product development as Chief Product Officer. Flated’s founders, Ryan Guay, Dan Watts, Monique Keefer and Ken Hoeve, have a net worth of $1.2 million as of 2024.

Key accomplishments

2023Appeared on Shark Tank season 14  and Daymond John invested $350,000 For 5% Equity
2023Flated secures partnerships with outdoor gear retailers, increasing their distribution channels and customer accessibility.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Flated and its continued success.

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