DNA Simple Net Worth 2023 Update (Before & After Shark Tank)


DNA Simple, DNA kits for research studies that pay consumers $50, was started by Olivier Noel in 2015. As of November 2023, DNA Simple net worth is $1.3 million. And they’re pulling in a whopping $5 million in annual revenue. 

In November 2017, they appeared on season 9 of Shark Tank USA. And made a deal with Mark Cuban, for  $200,000 for 15% of equity. The final valuation was $ 1.3 million, down from the founder’s initial estimate of $800,000.

DNASimple is still in business. The company has raised over $5 million in funding and has matched over 500 spit donors to research studies. To buy their DNA kits visit their official website

DNA Simple Net Worth

Net worth$1.3 million (2023)
Annual Sales Revenue$5 million (2023)
ProfitsNot Publicly Available
Lifetime salesNot Publicly Available
Investor$100,000 for 12.5% equity
Founder$200,000 for 15% equity
EmployeesNot Publicly Available

DNA Simple Net Worth Timeline

Net Worth 2023$1.3 million
Net Worth 2022$1.3 million
Net worth valuation 2017 after appearing on Shark Tank  $800,000
Net worth valuation 2017 before appearing on Shark Tank  $1.3 million

DNA Simple Pitch on Shark Tank

Company nameDNA Simple
ProductDNA kits for research studies that pay consumers $50
EpisodeSeason 09 Episode 10
Founder Olivier Noel
Asked for$100,000 for 12.5% equity
Final deal$200,000 for 15% equity
Shark Mark Cuban

Don’t miss these product from Season 09

DNA Simple Founder

DNA Simple was founded by Olivier Noel in 2015. He is a medical doctor and a PhD in molecular biology, with over 15 years of experience in genetics and genomics research. DNA Simple’s founder, Olivier Noel, has a net worth of $1.3 million as of 2023.

Key accomplishments

2017Appeared on Shark Tank season 09 and Mark Cuban invested $200,000 for 15% equity
2019Expanded to international markets
2020Launched new DNA testing products


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for DNA Simple and its continued success.