Imagine wanting to start a garden but not knowing the first thing about soil, seeds, or how to arrange plants. That’s exactly the challenge Dig aims to solve. Designed for beginners, Dig’s pre-packaged flowerbed kits make it simple to grow a beautiful garden without any prior gardening experience.
In 2025, Dig’s founders, Henry Bartlam and Alex Hollingsworth, took their gardening brand to the big stage on Dragons’ Den. Their pitch impressed the panel. They secured a £75,000 investment from Sara Davies in exchange for 15 percent of the company.
So what has happened since then? And what is Dig’s net worth now? Let’s take a closer look.
What is Dig’s Net Worth?
As of April 10, 2025, Dig’s exact net worth has not been publicly disclosed.
However, we can estimate a rough value based on their Dragons’ Den deal. With Sara Davies investing £75,000 for 15% equity, the implied valuation at the time of the show was around £500,000.
At the moment, there is no official update on their financial performance or growth. Without public revenue or profit data, any estimate remains speculative.
How Dig Started
Dig was launched in 2020 during the COVID-19 lockdown.
With people spending more time at home, interest in gardening grew quickly. Henry and Alex saw an opportunity to make gardening easier for those new to it. Their solution was the “Instant Beds” product. It offers ready-to-plant garden kits designed to remove the guesswork for beginners.
Before appearing on Dragons’ Den, Dig was already building a presence online through their website and blog. They shared gardening tips and promoted their products.
Journey on Dragons’ Den
Dig appeared on Dragons’ Den Season 22, Episode 8, which aired on February 13, 2025.
The founders pitched their flagship product, the pre-packaged flowerbed kit, to the panel. Their goal was to show how gardening can be easy, enjoyable, and accessible for everyone.
The Dragons responded positively. Sara Davies, well-known for her experience in retail and entrepreneurship, offered £75,000 for a 15 percent equity stake. The founders accepted the offer. It was a major milestone for their business.
Dig later confirmed the investment on their blog. They celebrated their success with viewers and customers.
What Happened After Dragons’ Den?
Since the episode aired, there have been no major public updates on Dig’s business progress.
Their website, digclub.co.uk, remains active and continues to promote beginner-friendly gardening products and advice. A recent blog post also highlights gardening trends for 2025. However, there is no specific mention of how the business has grown following their television appearance.
Online searches for updates did not reveal any new interviews or announcements. This suggests that Dig may still be in a quiet growth phase. It is not uncommon for newer businesses that are still laying the groundwork behind the scenes.
While we do not have sales data or new partnerships to report, the ongoing activity on their website suggests that Dig is continuing to operate. They are still serving a growing customer base.
Revenue Streams and Business Model
Dig’s primary revenue comes from its “Instant Beds,” which are sold directly through their website. E-commerce is the main channel for reaching customers.
So far, there is no confirmation of retail partnerships or subscription models. However, with its beginner-friendly approach and strong visual appeal, Dig could be a good fit for garden centers or home improvement stores in the future.
Given Sara Davies’ background in retail, the company may explore additional sales channels. They might also consider licensing opportunities in the near term.
Challenges and Success Factors
One of Dig’s biggest challenges is helping beginners feel confident about gardening.
New gardeners often need step-by-step guidance and easy-to-use products. Dig addresses this need through simple, pre-designed kits and supportive content on their website. This helps reduce the fear many people feel about starting a garden.
Their success so far is driven by strong timing, clear product design, and growing consumer interest in sustainable living. With expert guidance from Sara Davies, they have the potential to scale their business smartly and sustainably.
Conclusion
Dig’s appearance on Dragons’ Den was a clear success. It led to a £75,000 investment and national exposure.
While there have been no detailed updates since the episode aired, the company’s active website and continued focus on beginner gardening suggest steady progress behind the scenes. Their mission to make gardening easy aligns well with current trends. They have positioned themselves well for long-term success.
For the most up-to-date news, it is best to check Dig’s website or follow them on social media.
What do you think of Dig’s business idea? Would you try a pre-packaged flowerbed kit? Let us know in the comments or explore more stories from Dragons’ Den entrepreneurs!
