Wicked Good Cupcakes (founders net worth

Wicked Good Cupcakes was started by mom and daughter, who prepare and sell the cake inside a transparent glass jar. It is one of the most successful products to come out of the hit TV show Shark Tank, and its founders are Danielle Descroches & Tracey Noonan. These two are behind this amazing, fantastic idea. Danielle Descroches & Tracey Noonan have a net worth of 12 Million USD as of 2023.

In this article, we’ll take a closer look at the quick facts you need to know about Danielle Descroches & Tracey Noonan and their journey to building a $15 million empire.


Full NameDanielle Descroches & Tracey Noonan
Previous occupationUnknown
InventionThe delicious cupcake came in a transparent jar known as Wicked good cupcakes
Shark Tank appearanceSeason 4, Episode 22
Shark Tank deal$75,000 for a $1 royalty up to $75,000; $0.45 in perpetuity from Kevin O’Leary 
Company founded2011
Company headquartersHanover, Massachusetts
Other products

Awards and recognition
The delicious cup came in a transparent jar known as Wicked good cupcakes
Personal lifeUnknown
Net worth12 Million USD (as of 2023)
PhilanthropyDonates $1 from every online order to World Wildlife Fund.
Future plansPlanned to extend the business internationally and to the Middle East.


Whether you are an entrepreneur looking for inspiration or just curious about the story behind Wicked Good Cupcakes, there are always lessons to be learned from successful individuals like Danielle Descroches & Tracey Noonan. With a commitment to innovation, sustainability, and philanthropy, Descroches & Noonan is a true inspiration for entrepreneurs everywhere.

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