Shark-Tank-US-Net-worth-Update-Custard

Custard is a hot dog chili sauce brand. Dee Cowger and Angie Cowger started this in 1991. As of December 2023, Custard’s net worth is $15 million. They’re pulling in a whopping $15 million in annual revenue. 

In 2016, they appeared on Season 07 of Shark Tank USA, seeking $400,000 for 10% of equity, valuing the company at $4 million. But the pitch did not interest Sharks to investing in Custard.

Custard could not land on a deal from the show. However, Custard continues to run its business successfully. Appearance on the show helped Custard elevate its online as well as retail sales. You can buy their products via the company website and supermarkets. 

Custard Net Worth

Net worth$15 million (2023)
Annual Sales Revenue$15 million (2023)
Profits–
Lifetime sales–
Investor–
FounderDee Cowger and Angie Cowger
Employees11-50

Custard Net Worth Timeline

Net Worth 2023$15 million
Net Worth 2022$15 million
Net worth valuation in 2016 before appearing on Shark Tank  $4 million (business valuation)

Custard Pitch on Shark Tank

Company nameCustard
ProductA hot dog chili sauce brand
EpisodeSeason 07 Episode 19
FoundersDee Cowger and Angie Cowger
Asked for$400,000 for 10% equity
Final dealNo deal
Shark No shark
LocationWebster Springs, West Virginia

Don’t miss these products from Season 7

Custard Founders

Dee Cowger and Angie Cowger founded Custard in 1991. This husband and wife duo pursued their passion and eventually turned it into a successful business. Custard’s founders, Dee Cowger and Angie Cowger have a net worth of 15 million as of 2023.

Key accomplishments

YearAccomplishment
2016Custard was featured on Shark Tank.
2023Custard products are currently available at 2500+ stores. 

Custard Chilli is listed on the “Best Chili in All 50 States” list for Mental Floss.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Custard and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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