Imagine launching a dessert business from a roadside tent, then landing a deal with Barbara Corcoran on national TV. That’s exactly what happened with Crispy Cones, a unique take on soft-serve ice cream wrapped in warm, sugary pastry cones. This sweet idea didn’t just charm Shark Tank fans, it’s quickly becoming one of the most exciting dessert franchises in America.
Founded by Jeremy and Kaitlyn Carlson, Crispy Cones offers a twist, literally, on traditional ice cream. Instead of cold, hard cones, customers get fresh, rotisserie-grilled dough rolled in cinnamon sugar and filled with premium soft-serve and gourmet toppings. The concept drew immediate attention, especially after their pitch on Shark Tank in Season 14.
As of 2025, Crispy Cones’ net worth is estimated at $1 million, down from a $2 million pre-show valuation, but up in public interest, franchising momentum, and brand visibility. It’s a classic case of betting on long-term scalability over short-term margins, and Barbara Corcoran saw the vision.
Let’s dive into the backstory, the deal, and how this ice cream empire is growing one cone at a time.
Who’s Behind Crispy Cones?
Jeremy Carlson got the idea for Crispy Cones while on a church mission in the Czech Republic. He was captivated by the popular “trdelník”, a hollowed-out, grilled pastry dough cone filled with ice cream and sweet toppings.
Back in Idaho, he and his wife Kaitlyn Carlson began selling the treat from a small roadside tent while Jeremy was still in college. The buzz was immediate, and before long, they opened their first storefronts.
“It was just a small tent with a big dream, We worked nonstop, just trying to prove the concept could work.”
Jeremy
Today, the couple manages multiple stores and leads the franchising model with hands-on involvement. Their combined net worth in 2023 was reported at $800,000, and that figure continues to rise as the franchise expands.
The Shark Tank Pitch: High Stakes in the Tank
Jeremy and Kaitlyn Carlson entered Shark Tank asking for $200,000 in exchange for 10% equity, giving Crispy Cones a $2 million valuation. They impressed the Sharks with their clean branding, irresistible product, and strong unit economics.
Kevin O’Leary was skeptical of the dessert space and worried about scalability. Mark Cuban admired the idea but didn’t see the tech angle he prefers. Lori Greiner passed due to market competition.
Barbara Corcoran, however, saw the potential.
“This isn’t just ice cream. This is an experience, And that’s what wins in food.”
Barbara
She offered $200,000 for 20%, doubling the equity stake but providing unmatched expertise. The couple agreed, sealing one of the most heartwarming food deals of the season.
“Barbara believed in us, not just the product, That made all the difference.”
Kaitlyn
Crispy Cones Pitch on Shark Tank (Quick Info Card).
| Crispy Cones’s Net worth before appearing on Shark Tank | $2 Million (business valuation) |
| Crispy Cones’s Current Net worth (2023) | $1 Million |
| Episode | Season 14 Episode 17 |
| Company name | Crispy Cones’s Current Net Worth (2023) |
| Product | Ice cream franchise |
| Founder | Jeremy Carlson and Kaitlyn Carlson |
| Asked for | $200 For 10% Equity |
| Final deal | $200 For 20% Equity |
| Shark | Barbara Corcoran |
| Business status | In Business |
| Location | Rexburg, Idaho |
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What Happened After Shark Tank?
Following their appearance on Shark Tank, Crispy Cones exploded in popularity. Social media mentions spiked, foot traffic surged, and franchise inquiries came in by the dozens.
By 2025, the company had launched 5 franchise locations and had over 12 more in development. Each new store generates an estimated $500K to $750K in annual revenue, depending on location.
Barbara didn’t just cut a check, she helped them design scalable systems and connect with experienced operators. She also guided them on branding, store layout, and vendor partnerships.
“We’ve been flooded with franchise requests, it’s humbling, But we’re growing with purpose, not just speed.”
Jeremy
This disciplined growth strategy is positioning Crispy Cones as one of the next major players in the frozen dessert franchise space.
Product Reviews: What Are Customers Saying?
Customer feedback on Crispy Cones has been mostly positive, particularly around their fresh-baked cones and premium soft-serve. Many patrons highlight the Instagram-worthy presentation and creative topping combinations.
However, some reviews have pointed to long wait times during peak hours and a lack of gluten-free options. Others have mentioned inconsistency between locations, a common challenge in fast-growing franchises.
Still, most customers rate their experience as highly memorable and satisfying.
“The cone is the best part, warm, sweet, and crispy. It’s like a churro and ice cream had a baby,” one Yelp reviewer raved.
Crispy Cones has acknowledged customer suggestions and is actively working to improve speed of service and expand dietary offerings.
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Barbara’s investment in Crispy Cones is shaping up to be a lucrative one. With 20% equity and strong franchising potential, her return could rival past successes.
If each franchise generates about $100,000 in profit per year and the brand hits 25 stores by 2026, Barbara could earn $500,000 annually, not including future exits or royalty structures.
Compared to Bombas or Scrub Daddy, Crispy Cones is still in early stages. But its low overhead, scalable model, and strong brand make it a strong contender.
“This was a smart move by Barbara,” said a Shark Tank analyst. “The margins and franchise appeal are exactly what she looks for.”
How Much Has Barbara Corcoran Earned from Crispy Cones?
While exact numbers are undisclosed, estimates suggest Barbara Corcoran has already made back her $200,000 investment through early franchise fees and brand licensing. With royalty payments and ownership value increasing, her long-term earnings could surpass $1 million within the next two to three years if growth continues.
She also benefits from cross-brand exposure, leveraging her media presence to amplify the brand on platforms like TikTok, Instagram, and even national morning shows.
Crispy Cones is now part of Barbara’s elite portfolio, alongside other successful investments like Grace & Lace and Cousins Maine Lobster.
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What Went Wrong?
Crispy Cones hasn’t faced any major failures, but like any fast-scaling brand, it navigates growing pains. Among the key challenges
Maintaining consistency across locations
Hiring and training franchisees effectively
Adapting to seasonal sales dips in colder markets
So far, the Carlsons have handled these issues with clear communication and systems development. No signs of company sale or rebranding have emerged, and the business is still going strong under the Crispy Cones name.
Final Scoop: A Sweet Future Ahead
Crispy Cones’ net worth may currently sit at $1 million, but its franchise potential and cult following suggest much more to come. The company remains in business, thriving, and actively expanding.
From Czech inspiration to American innovation, the Carlsons have built more than a dessert shop, they’ve created an experience. And with Barbara Corcoran by their side, the future looks as sweet as their signature cones.
“This is only the beginning, We’re building something people love, and that’s the best kind of business.”
Jeremy
TL;DR
Crispy Cones net worth is $1 million in 2025, and the business is booming post-Shark Tank with rapid franchise growth. Backed by Barbara Corcoran, it’s on track to become a national dessert brand.