Cricket Cooler Net Worth in 2025: How a Backyard Idea Quietly Built a Multi-Million-Dollar Brand

In 2015, two South Australian mates rolled into Shark Tank Australia with a product that made viewers smile and Sharks raise their eyebrows.

Their invention, Cricket Cooler, combined two essentials of Aussie life-ice-cold drinks and backyard cricket into one cleverly designed product.

While some Shark Tank businesses fizzle after the cameras stop rolling, Cricket Cooler didn’t disappear. It just quietly kept going. Nearly a decade later, it’s still on sale, still made in Australia, and still sparking curiosity.

So, what’s Cricket Cooler worth today? And what really happened after that pitch?

Cricket Cooler Net Worth in 2025: Financial Snapshot

Cricket Cooler Pty Ltd is a privately owned business, so its exact financials aren’t publicly available. Due to the lack of verifiable financial data, no reliable estimate of the company’s net worth in 2025 can be provided.

This lack of concrete financial information reflects the company’s private status and limited public disclosure, despite its continued operation and market presence.

How We Calculated This Estimate

No reliable estimate can be provided due to insufficient public data. Below is an explanation of why a valuation cannot be calculated and the factors considered:

• Revenue Estimate:
  • Average Unit Price: A$119.95, as confirmed by the Cricket Cooler Official Website and retailers like Bunnings Australia.
  • Estimated Units Sold Annually: No public data on sales volume exists. Without sales figures, annual revenue cannot be estimated.
  • Estimated Annual Revenue: Unknown due to lack of sales data.
• Profit Margin Estimate:
  • Manufacturing Cost per Unit: Unknown. The original Shark Tank pitch claimed a 50% gross margin, but no current cost data is available to confirm this.
  • Net Profit Margin: Unknown. Without revenue or cost data, profit margins cannot be calculated.
  • Annual Profit Estimate: Unknown due to lack of revenue and cost data.
• Valuation Method: Without revenue, profit, or sales data, no valuation multiplier can be applied. Standard valuation methods (e.g., 6–10x EBITDA for niche DTC brands) require financial inputs that are unavailable.

From Backyard Hassle to Shark Tank Spotlight

It all started with a simple problem. Founders Adam Dubrich and Leigh Warren loved casual cricket games at the park, but hated lugging around gear and makeshift wickets. So they asked the ultimate Aussie question: “What if the cooler was the wicket?”

That idea became the Cricket Cooler, a 33-liter wheeled esky with stumps that flip up to double as both handles and wickets. The duo launched a Kickstarter campaign in 2014, raising over AU$41,000, and by the time they stepped onto Shark Tank Australia, they had already sold 4,000 units.

The Deal That Sparked Debate

During their Shark Tank pitch, the founders impressed the Sharks with:

• Tangible sales (4,000 units)
• A 50% profit margin
• A patented, functional product

But there was a catch: Cricket Cooler was still a part-time gig for both Adam and Leigh. This became the sticking point. Steve Baxter called them out, saying they lacked “skin in the game.” Naomi Simson, on the other hand, believed in the product—and offered A$80,000 for 20% equity, plus a A$200,000 loan.

After some backroom deliberation, the founders accepted Naomi’s offer and walked out with a deal.

RELATED: Naomi Simson

What Happened After the Show?

While some Shark Tank products shoot to fame overnight, Cricket Cooler’s post-show journey has been quiet but consistent.

Here’s what happened:

• Product stayed the same: The original 33L cooler remained the focus. No over-expansion, just reliability.
• Sales channels grew: Cricket Cooler became available online and in Aussie retailers like Bunnings Australia, ClubMart, and Amazon Australia.
• Manufacturing stayed local: They kept everything “Made in Australia,” which helped maintain quality and support the national brand identity.

Despite limited press coverage in recent years, the Cricket Cooler has held its position as a seasonal, specialty product for cricket-loving households.

Meet the Founders: Adam Dubrich and Leigh Warren

Adam and Leigh are the classic “mates with a smart idea” duo. They co-founded Cricket Cooler Pty Ltd in March 2015 and built the business on real-world insight: they were customers first.

Some things we know:

• They had a third silent partner, with all three owning 33%.
• At the time of their pitch, they hadn’t quit their full-time jobs and it’s unclear if they ever did.
• They emphasized smart design and local production, not flashy marketing.

Though they’ve stayed out of the spotlight in recent years, the continued success of their product suggests they’ve been running a tight, focused operation behind the scenes.

Lessons from the Cricket Cooler Journey

Cricket Cooler didn’t go viral. It didn’t get bought out. But it’s still here – 10 years on and that makes it one of Shark Tank Australia’s quietest success stories.

What can entrepreneurs learn from their journey?

1. Niche Is Not a Limitation Focusing on backyard cricket lovers may seem small—but it’s been enough to build a sustainable business.
2. Patents Are Power Their patent (AU-2008318301) protects the core mechanism, helping them stay ahead of copycats and competitors.
3. You Don’t Have to Scale Fast Cricket Cooler took its time. No rushed launches. No over-hiring. Just consistent D2C and retail sales.
4. Staying Private Is a Strength They never had to publicize profits, defend quarterly targets, or chase trends. Staying quiet let them grow on their own terms.
5. Build for Real People, Not Just Investors This product wasn’t designed for pitch decks, it was designed for Saturday afternoons in the sun. And that authenticity still resonates.

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Final Thoughts: A Quiet Inning

Cricket Cooler may not be on magazine covers or in viral TikToks but it doesn’t need to be. It’s a solid business with a clever product, strong margins, and a clear audience.

Sometimes the best Shark Tank success stories aren’t the loudest they’re the ones that just keep showing up, season after season.