In 2011, sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café, offering safe-to-eat, egg-free raw cookie dough. After appearing on Shark Tank in 2014, their business expanded significantly.
As of 2025, the company is valued at approximately $5.2 million, with annual revenue around $5 million. Their products are available in about 10,000 retail locations nationwide, including major retailers like Walmart, Kroger, and Costco.
In 2017, they opened a brick-and-mortar store in Portland, Oregon, further solidifying their presence in the edible cookie dough market.
Cookie Dough Cafe’s Net Worth
| Net worth | $5.2 Million (2025) |
| Annual Sales Revenue | $5 Million (2025) |
| Lifetime sales | Not available |
| Investors | Lori Greiner and Steve Tisch |
| Founders | Joan Pacetti, Julie Schmid |
| Employees | 25 to 30 |
Cookie Dough Cafe Pitch on Shark Tank
| Company name | Cookie Dough Cafe |
| Product | Edible cookie dough |
| Episode | Season 05 Episode 24 |
| Founders | Joan Pacetti, Julie Schmid |
| Asked for | $50,000 in exchange for 20% equity |
| Final deal | $100,000 in exchange for 30% equity |
| Sharks | Lori Greiner and Steve Tisch |
| Location | AvePortland, OR |
Don’t miss these products from Season 5
Cookie Dough Cafe Founders
Cookie Dough Cafe was founded by Joan Pacetti, and Julie Schmid in 2011. They are sisters. They found the idea to make this business from their mother’s cakes. Cookie Dough Cafe’s founders, Joan Pacetti, and Julie Schmid, have a net worth of $5 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2015 | Cookie Dough Cafe was the first edible cookie dough in the market. |
| 2014 | Cookie Dough Cafe appeared on Shark Tank. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Cookie Dough Cafe and its continued success.
