Shark-Tank-US-Net-worth-Update-s05e16Cookie-Dough-Cafe

Cookie Dough Cafe Net Worth 2025 Update (Before & After Shark Tank)

ByKesara Bandaragoda Hours Last Updated:

As of 2025, Cookie Dough Cafe thrives with a $5.2M net worth and $5M annual revenue.

In 2011, sisters Joan Pacetti and Julia Schmid founded The Cookie Dough Café, offering safe-to-eat, egg-free raw cookie dough. After appearing on Shark Tank in 2014, their business expanded significantly.

As of 2025, the company is valued at approximately $5.2 million, with annual revenue around $5 million. Their products are available in about 10,000 retail locations nationwide, including major retailers like Walmart, Kroger, and Costco.

In 2017, they opened a brick-and-mortar store in Portland, Oregon, further solidifying their presence in the edible cookie dough market.

Net worth$5.2 Million (2025)
Annual Sales Revenue$5 Million (2025)
Lifetime salesNot available
InvestorsLori Greiner and Steve Tisch
FoundersJoan Pacetti, Julie Schmid
Employees25 to 30
Company nameCookie Dough Cafe
ProductEdible cookie dough
EpisodeSeason 05 Episode 24
Founders Joan Pacetti, Julie Schmid
Asked for$50,000 in exchange for 20% equity
Final deal$100,000 in exchange for 30% equity
SharksLori Greiner and Steve Tisch
LocationAvePortland, OR

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Cookie Dough Cafe was founded by Joan Pacetti, and Julie Schmid in 2011. They are sisters. They found the idea to make this business from their mother’s cakes. Cookie Dough Cafe’s founders, Joan Pacetti, and Julie Schmid, have a net worth of $5 million as of 2025.

Key accomplishments

YearAccomplishment
2015Cookie Dough Cafe was the first edible cookie dough in the market.
2014Cookie Dough Cafe appeared on Shark Tank.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Cookie Dough Cafe and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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