Cookie Dough Cafe Net Worth 2023 Update (Before & After Shark Tank)

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Cookie Dough Cafe, an Edible cookie dough, was started by Joan Pacetti, and Julie Schmid in 2011. As of November 2023, Cookie Dough Cafe’s net worth is $5.2 Million and they’re pulling in a whopping $5 Million in annual revenue.

On January 31, 2014, they appeared on Season 5 of Shark Tank USA and made a deal with Lori Greiner and Steve Tisch, for $100,000 in exchange for 30% equity. The final valuation was $333,333, up from the founder’s initial estimate of $250,000.

Cookie Dough Cafe is still in business. Their products are available on the official website and Amazon.

Net worth$5.2 Million (2023)
Annual Sales Revenue$5 Million (2022)
Lifetime sales
InvestorsLori Greiner and Steve Tisch
FoundersJoan Pacetti, Julie Schmid
Employees25 to 30
Net Worth 2023$5.2 Million
Net Worth 2022$4 Million
Net Worth 2021$3 Million
Net Worth 2020$2 Million
Net worth valuation in 2014 after appearing on Shark Tank  $333,333
Net worth valuation in 2014 before appearing on Shark Tank  $250,000
Company nameCookie Dough Cafe
ProductEdible cookie dough
EpisodeSeason 05 Episode 24
Founders Joan Pacetti, Julie Schmid
Asked for$50,000 in exchange for 20% equity
Final deal$100,000 in exchange for 30% equity
SharksLori Greiner and Steve Tisch
LocationAvePortland, OR

Don’t miss these products from Season 5

Cookie Dough Cafe was founded by Joan Pacetti, and Julie Schmid in 2011. They are sisters. They found the idea to make this business from their mother’s cakes. Cookie Dough Cafe’s founders, Joan Pacetti, and Julie Schmid, have a net worth of $2.5 Million each as of 2023.

Key accomplishments

2015Cookie Dough Cafe was the first edible cookie dough in the market
2014Cookie Dough Cafe appeared on Shark Tank


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Cookie Dough Cafe and its continued success.