Since its TV debut in 2014, Cinnaholic has gone from a single vegan cinnamon roll shop in Berkeley, California, to a franchise with over 100 locations across the U.S. and Canada. Despite walking away from the final Shark Tank deal, the founders built a thriving business that now generates millions in annual revenue. As of 2025, Cinnaholic’s net worth is estimated at $24.2 million
So what is Cinnaholic’s net worth today, and how did it get here? Let’s break it down.
Cinnaholic Net Worth in 2025
As of early 2025, Cinnaholic’s estimated net worth is $24.2 million, based on:
- Over 100 franchise locations in operation
- Average revenue per location: ~$352,590 annually
- Estimated annual system-wide revenue: ~$35M
- A franchise network that continues to expand each year
Although Cinnaholic is privately held and exact figures aren’t publicly disclosed, estimates come from Franchise Disclosure Documents, Vetted Biz, and statements in VegNews and Franchising.com.
This valuation reflects not just revenue, but also brand equity, intellectual property, and franchise growth potential—all of which contribute to the overall Cinnaholic valuation.
Did Cinnaholic make the right call rejecting Robert Herjavec’s $200,000 Shark Tank deal?
How the net worth estimate was calculated:
To provide an accurate calculation for Cinnaholic’s net worth in 2025 and estismate the most accurate single value, we used the EBITDA Multiple Valuation approach. It’s the most reliable for franchise businesses like Cinnaholic. It focuses on profitability, which is critical for valuation, and is less speculative than revenue multiples.
Total Sales Calculation
- Formula: Locations × Revenue per Location = Total Sales.
- Data: 100 locations × $351,000.
- Calculation: 100 × $351,000 = $35,100,000.
Calculate Total EBITDA
- Formula: (Sales × Franchisee EBITDA Margin) + (Sales × Franchise Fee Rate × Franchisor Margin) = Total EBITDA.
- Data:
- Franchisee EBITDA: $35,100,000 × 15% (0.15) = $5,265,000.
- Franchisor EBITDA: $35,100,000 × 7.5% (0.075 royalties/marketing) × 30% (0.3 margin) = $788,250.
- Calculation: $5,265,000 + $788,250 = $6,053,250.
Final Net Worth Calculation
- Formula: Total EBITDA × Multiple = Net Worth.
- Data: $6,053,250 × 4.
- Final net worth Calculation: $6,053,250 × 4 = $24,213,000 ≈ $24.2 million.
What Happened to Cinnaholic After Shark Tank?
Cinnaholic appeared on Shark Tank Season 5, Episode 28 in 2014. Founders Shannon and Florian Radke pitched their idea of customizable, 100% vegan cinnamon rolls, asking for $200,000 for 20% equity. Investor Robert Herjavec offered the money but wanted 40% and a focus on online sales and shipping.
The founders accepted the deal on air—but the deal fell through post-show.
Why?
The Radkes didn’t want to pivot to e-commerce. They believed in brick-and-mortar expansion through franchising. That single decision—sticking to their vision—became the turning point in the Cinnaholic success story.
Cinnaholic Company Growth Since 2014
After the show, Cinnaholic partnered with Atlanta Franchise Group in 2015 and launched its franchise model. The move paid off:
| Year | Store Count | Major Milestone |
|---|---|---|
| 2014 | 1 | Shark Tank debut |
| 2016 | 10+ | Early franchise growth |
| 2020 | 40+ | Expanded into Canada |
| 2023 | 75+ | Strong U.S. & Canadian growth |
| 2025 | 100+ | Actively expanding |
This growth makes Cinnaholic one of the top-performing plant-based franchises in North America.
Who Are the Cinnaholic Founders?
- Shannon Radke: Baker, vegan lifestyle advocate, and product developer
- Florian Radke: Brand marketer with a background in visual communication
They launched the first Cinnaholic in Berkeley, California, in 2010, combining Shannon’s passion for vegan baking with Florian’s branding skills.
They are still involved in the brand’s leadership and operations. The Cinnaholic founders’ net worth is private and not publicly disclosed.
Cinnaholic Business Model & Franchise Strategy
Cinnaholic operates on a franchise-first model, with almost all locations being franchise-owned. Here’s how the model works:
Franchise Costs (per location)
- Initial investment: $187,000 – $526,000
- Franchise fee: $39,000 – $40,000
- Royalty fee: 5% – 6% of gross sales
- Marketing fee: 2% of gross sales
Revenue Per Location
- Average: ~$352,590 annually
Franchisee Requirements
- Net worth: $250,000 – $400,000
- Liquid capital: $75,000 – $100,000
These numbers make Cinnaholic attractive to franchise investors—and help explain the brand’s valuation.
What Makes Cinnaholic’s Product Unique?
Cinnaholic’s niche is clear: vegan, customizable cinnamon rolls. Unlike traditional competitors like Cinnabon, every Cinnaholic product is:
- 100% plant-based
- Dairy-free, egg-free, and cholesterol-free
- Made fresh to order
- Highly customizable with 20+ frostings and dozens of toppings
They also sell brownies, cookies, edible cookie dough, and their crowd-pleasing “Baby Buns” (mini rolls).
This makes the brand attractive not only to vegans but also to people with allergies or dietary restrictions.
Cinnaholic Revenue and Brand Reach
Although exact Cinnaholic revenue numbers are private, the business:
- Generated over $20 million in system-wide sales in 2021
- Likely crossed $35 million in annual revenue by 2025
- Operates in over 100 locations across the U.S. and Canada
- Frequently announces new openings and franchise deals
The company also earns from brand licensing, catering, and influencer partnerships.
Public Perception & Social Media Presence
Cinnaholic maintains a strong presence on:
- TikTok – Taste tests, influencer LTOs, and side-by-side comparisons with Cinnabon
- Instagram/Facebook – Store launches, contests, user-generated content
- Reddit/Yelp – Reviews from vegan and non-vegan audiences
Customers often praise the taste, freshness, and customization, though some mention the sweetness level or premium pricing.
Are There Any Risks or Controversies?
Cinnaholic’s reputation is largely positive. A few isolated concerns include:
- Store closures due to personal reasons (e.g., Tyler, TX)
- A single review mentioning palm oil use
- Occasional product consistency complaints on delivery platforms
But overall, no major controversies have impacted the brand.
What’s Next for Cinnaholic?
The future looks promising:
- Continued U.S. and Canadian expansion
- Potential exploration of international franchise markets
- Investing in loyalty apps and tech upgrades
- Adding seasonal and influencer-based menu items
With the vegan dessert market projected to grow rapidly, Cinnaholic is well-positioned to lead.
Is Cinnaholic Still in Business?
Yes—and it’s thriving.
While many Shark Tank deals fizzle, Cinnaholic is a rare success story that flourished without a finalized investment. The brand now stands as a top vegan franchise, generating millions and growing year-over-year.
So when people ask about Cinnaholic net worth, the answer isn’t just about numbers—it’s about smart decisions, customer loyalty, and a dessert concept that continues to roll forward.
FAQs
What is Cinnaholic’s net worth in 2025?
Cinnaholic’s net worth is estimated at $24.2 million in 2025, driven by $35.1 million in sales across 100+ locations.
Is Cinnaholic still in business in 2025?
Yes, Cinnaholic is thriving, operating over 100 vegan bakery locations across the U.S. and Canada.
Did Cinnaholic get a deal on Shark Tank?
Cinnaholic accepted a $200,000 for 40% deal with Robert Herjavec on Shark Tank in 2014, but it fell through post-show.
How can I invest in a Cinnaholic franchise?
To open a Cinnaholic franchise, you need a net worth of $250,000–$400,000 and $75,000–$100,000 in liquid capital. Visit their website for details.
TL;DR
Cinnaholic Net Worth in 2025 is $24.2M, thriving with 100+ vegan bakery locations after rejecting a Shark Tank deal. Find out how!
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