The Lactation Bar Boobie bar was started by Wendy Colson. in 2011. As of March 2024, Boobie bar net worth is $2 million amount and they’re pulling in a whopping $2 Million in annual revenue.

In January 2018, they appeared on Season 9 of Shark Tank USA and made a deal with Daymond John for $150,000 for 20%  of equity. The final valuation was $750K, down from the founder’s initial estimate of $1.5 million amount.

Boobie bar is still in business. Products are currently being sold on the Walmart website and its own website.

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Boobie bar Net Worth

Net Worth$2 million (2024)
Annual Sales Revenue$2 Million (2023)
Profits–
Lifetime Sales$770,000 (2018)
InvestorDaymond John
FounderWendy Colson
Employees2-10

Boobie bar Net Worth Timeline

Net Worth 2024$2 Million
Net Worth 2023$3 Million
Net Worth 2022$2.6 Million
Net worth 2018after appearing on Shark Tank  $750K 
Net worth 2018 before appearing on Shark Tank  $1.5 Million (business valuation)

Boobie bar Pitch on Shark Tank

Company nameBoobie bar
ProductLactation Bar
EpisodeSeason 9 Episode 17
Founder  Wendy Colson
Asked for$150,000 for 10% equity
Final deal$150,000 for 20% equity
Shark / SharksDaymond John

Don’t miss these product from Season 9

Boobie bar Founder

In 2011, Wendy Colson founded Boobie Bar as a way of helping her patients. Wendy worked as a neonatal nurse and lactation consultant. The new mothers in her care were desperate to find a new hack that would help them produce more milk. As is typical of new entrepreneurs, Wendy began to experiment in her kitchen, baking nutrition bars that contain ingredients thought to increase lactation. Boobie bar’s founder, Wendy Colson, has a net worth of 2.6 Million USD as of 2024.

She had generated more than $770,000 in lifetime revenue for her company.

Key accomplishments

YearAccomplishment
2018Appeared on Shark tank season 09 episode 17.
2021Generated $2 Million annual revenue.

Conclusion

From Shark Tank debut to thriving success, they’ve shown that the right idea and execution make anything possible. We can’t wait to see the future of Boobie bar and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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