Bobo buddies Net Worth 2024 Update (Before & After Dragons’ Den)

Bobo buddies, Backpack, pillow and blanket in one, was started by James Roupell in March 2012. As of January 2024, Bobo buddies net worth is not available. 

In March 2014 they appeared on Season 11th of Dragons’ Den UK and made a deal with Peter Jones and Deborah Meaden, £50,000 for 40% of equity. The final valuation was £125,000, down from the founder’s initial estimate of £333,333. 

Bobo Buddies started as a 4-in-1 travel toy idea. Each soft toy is a combination of soft toy, backpack and travel pillow, that also contains a fleece blanket. They are still in business. You can buy their products on the company website.

Bobo buddies Net Worth

Net worthN/A
Annual Sales RevenueN/A
Lifetime salesN/A
InvestorPeter Jones and Deborah Meaden
FounderJames Roupell

Bobo buddies Net Worth Timeline

Net Worth 2024N/A
Net Worth 2023N/A
Net worth valuation 2014 after appearing on Dragons’ Den  £125,000
Net worth valuation 2014 before appearing on Dragons’ Den  £333,333

Bobo buddies Pitch on Dragons’ Den

Company nameBobo buddies
ProductBackpack, pillow and blanket in one.
EpisodeSeason 11 Episode 12
FounderJames Roupell
Asked for£50,000 For 15% Equity
Final deal£50,000 For 40% Equity
DragonsPeter Jones and Deborah Meaden

Bobo buddies Founder

Bobo buddies was founded by James Roupell in 2012. After university he worked with a startup in the nursery product industry. However, he always wanted his own business. He put in £35,000 of his own money to get Bobo Buddies started. Bobo buddies’s founder, James Roupell, has a net worth of £83,333 as of 2024.

Key accomplishments:

2014Appeared on Dragons Den Season 11
2014He showed a turnover of £150,000, he told Huffington Post. Also, apart from 250 UK retailers, he also distributes to eight other countries around the globe.
2015Sold over 20,000 products at UK stores including Debenhams, Harvey Nichols and Fenwick


From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Bobo buddies and its continued success.

Don’t miss these Dragons’ Den products..

What do you think?

Tania Speaks Net Worth 2024 Update (Before & After Shark Tank)


How to Choose the Right Security Guard Company