In 2012, Jay Kriner introduced BevBuckle, a belt buckle that holds drinks, on “Shark Tank.” Although he agreed to a $50,000 deal with Barbara Corcoran for 51% equity, the partnership didn’t materialize.
Despite this, the show’s exposure boosted sales, leading to features in publications like Playboy and appearances at events such as NASCAR’s Daytona 500.
As of 2025, BevBuckle has an approximate net worth of $500,000 and annual revenues of approximately $1 million. The company continues to operate, offering various belt buckle designs through its official website.
Bev Buckle’s Net Worth
| Net worth | $500,000 (2025) |
| Annual Sales Revenue | $1 million (2025) |
| Lifetime sales | Not available |
| Investor | Barbara Corcoran |
| Founder | Jay Kriner |
| Employees | 30 to 40 |
Bev Buckle’s Pitch on Shark Tank
| Company name | Bev Buckle |
| Product | Drink-holding belt buckle |
| Episode | Season 04 Episode 01 |
| Founder | Jay Kriner |
| Asked for | $50,000 for 10% equity |
| Final deal | $50,000 for 51% equity |
| Shark | Barbara Corcoran |
| Location | Beresford, South Dakota |
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Bev Buckle Founder
Bev Buckle was founded by Jay Kriner in 2008. Jay Kriner is a beer lover. He started this business because he wanted to hold a drink and do other things without having a hassle. Bev Buckle’s founder, Jay Kriner, has a net worth of $1 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | Bev Buckles become very popular at beer festivals all over the country. |
| 2012 | Bev Buckle appeared on Shark Tank. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Bev Buckle and its continued success.