Better Bedder, a Headband for your mattress, was started by Judy Schott and Nita Gassen in 2018. As of November 2023, Better Bedder’s net worth is $2.9 Million and they’re pulling in a whopping $1 Million in annual revenue. 

On February 26, 2021, they appeared on season 12 of Shark Tank USA and made a deal with Lori Greiner, for $150,000 for 18% equity. The final valuation was $833,333 down from the founder’s initial estimate of $1.5 Million.

Better Bedder will keep sheets on your mattress and Better Bedder is still in business. Their products are available to purchase on the official website.

Better Bedder Net Worth

Net worth$2.9 Million(2023)
Annual Sales Revenue$1 Million (2022)
Lifetime sales$8 million
InvestorLori Greiner
FoundersJudy Schott and Nita Gassen
Employees10 to 30

Better Bedder Net Worth Timeline

Net Worth 2023$2.9 Million
Net Worth 2022$1.5 Million
Net Worth 2021$1 Million
Net Worth 2020$800,000
Net worth valuation in 2021 after appearing on Shark Tank  $833,333
Net worth valuation in 2021 before appearing on Shark Tank  $1.5 Million

Better Bedder Pitch on Shark Tank

ProductHeadband for your mattress
EpisodeSeason 12 Episode 15
Founders Judy Schott and Nita Gassen
Asked for$150,000 for 10% equity
Company nameBetter Bedder
Final deal$150,000 for 18% equity
SharkLori Greiner
LocationMandeville, Louisiana, United States

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Better Bedder Founders

Better Bedder was founded by Judy Schott and Nita Gassen in 2018. The founders got the idea to start the business when Judy’s son didn’t want to make his bed. The founders have been friends for 15 years. Better Bedder’s founders, Judy Schott and Nita Gassen net worth is unknown as of 2023.

Key accomplishments

2023The Better Bedder is now in over 3,000 Walmart stores.
2021Better Bedder appeared on Shark Tank.


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Sand Cloud and its continued success.

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