Hey crafters, Ready to turn your polymer clay creations into cash? Let’s explore the world of selling polymer clay crafts together!

As You already know, polymer clay is a perfect medium for crafters to take their creativity to a whole another level. Polymer clay crafts are currently a red-hot trend. The Polymer Clay Market was worth $29.80 million in 2021 and is expected to reach $38.84 million by 2030, with a 3% annual growth rate from 2022 to 2030. Also, Jewelry made of polymer clay is trending among fashion enthusiasts as well.

Well, buckle up because we’re about to embark on an inspiring journey into the world of polymer clay crafts. By the time you finish reading, you’ll discover how to turn your creative passion into a profitable venture. Let’s explore the best platform to sell polymer clay crafts. 

Understanding Polymer Clay Crafts

Imagine sculpting, molding, and designing all sorts of beautiful stuff like jewelry, figurines, home decor, and cool accessories just using colorful polymer clay. It’s like having your crafty superpower!

Polymer Clay Crafts are right on trend right now. You see, utilizing environmentally friendly materials and practicing eco-friendliness are very popular today. Because it’s simple to work with, doesn’t require sophisticated specialized tools, and can even be baked at home. Polymer clay is the ideal material for projects like creating jewelry, tiny key tags, or even sculptures.

It’s also quite an easy art to learn since there are plenty of polymer clay tutorials on the internet. It’s like making cookies, but much more artistic!

Best Platforms Overview

Etsy, Amazon Handmade, Zibbet, eBay, and Artfire are some top platforms to sell your polymer clay crafts, and each has its advantages. With 89.9 million active consumers in 2023, Etsy is known for its handmade and unique item focus, offering a sizable, focused audience.

Then we’ve got Amazon Handmade, an extension of Amazon, taps into its enormous user base of customers. 

Zibbet is also an ideal platform, despite being smaller, specifically targets artists and crafters and shares Polymer Clay Crafts’ sense of community and lower listing fees.

We cannot forget eBay. eBay is a flexible platform that enables sellers to reach a wide audience and create excitement through auction-style listings, with 129 million active buyers in 2023

Detailed Analysis of Each Platform


With millions of customers searching for distinctive things, Etsy is like a busy craft fair. It is considered one of the most popular online craft marketplaces. According to dollarsprout.com, In 2018, over two million sellers sold their wares to more than 39 million buyers.

The problem is that it’s somewhat like a packed room where everyone is competing for attention.

Accordingly, Customers who are expressly looking for handcrafted and artisanal goods may be drawn to Etsy by its niche appeal. Additionally, Etsy is a desirable alternative for people just starting their handmade enterprises because of its price structure, which is sometimes thought of as more advantageous for small-scale vendors.

Amazon Handmade

Setting up your Polymer clay craft stall on Amazon Handmade is similar to doing so in a large shopping center. Although there are a ton of shoppers, there is a lot of competition. In this platform, Quality and efficient marketing will make it easy to buy polymer clay.

Moreover, A big client base and the benefit of being part of the greater Amazon community are provided by Amazon Handmade. With millions of daily visitors, Amazon Handmade sellers can connect with a wide audience and increase the exposure of their goods. Along with offering quick order processing and delivery options, Amazon’s extensive shipping and fulfillment network also improves the whole shopping experience for customers.

On the other hand, Handmade at Amazon imposes a 15% referral fee (minimum $1) on each transaction. Making use of Amazon’s FBA service will let you avoid the trouble of shipping merchandise.


Zibbet might not face as much competition as Etsy or Amazon, which is advantageous. It’s comparable to owning a nice boutique. Put your energy towards developing a devoted clientele and producing original designs.

There aren’t any transaction or listing fees to start. Only the product content must be paid for by the sellers. You don’t need to be concerned about receiving endless payments if you don’t employ any specific sales channels. For each platform you sell on, Zibbet costs $5 to $6 per month, depending on whether you purchase a monthly or annual plan. It also offers a 14-day free trial. Try out Zibbet to showcase your polymer clay crafts.


On the plus side, eBay has an extensive user base that makes it among the biggest online markets worldwide. This wide-ranging group of people has a huge potential market for your polymer clay crafts. Additionally, you can reach clients worldwide thanks to eBay’s global reach, which helps you to broaden your customer base beyond geographic limitations.  

Additionally, eBay provides helpful seller tools and statistics to assist you in effectively managing your listings and monitoring your sales results.

However, there are a number of concerns to take into account while selling on eBay. First off, eBay imposes a variety of costs that may impact your profit, such as listing fees, final value fees, and PayPal fees (if you want to use PayPal as a payment option). Negative feedback may damage your business, so eBay’s feedback system is very important to your reputation as a seller. you must abide by eBay’s stringent standards and guidelines, failing to do so may result in account limitations or suspension.

Personal Blog

Additionally, you can conduct direct sales by creating your blog or WordPress website. This can be a little challenging because you’ll need to figure out a payment processing system. WooCommerce is a well-liked, more affordable solution. It’s not that hard to start a WordPress blog, but you’ll need some technical knowledge to achieve it.

Owning a website and selling your polymer clay crafts online might help you appear more professional while also potentially saving you money over time. To advertise your blog or website, use social networking sites such as Facebook, Instagram, and TikTok.

How to Stand Out on Each Platform.

So now you have to stand out with your creations. It’s not hard. Here’s how you should do it.

Start by creating original and striking designs to unleash your polymer clay crafts. Imagine creating a painting that would stand out in a gallery.

The next step is to treat your consumers like close friends. Respond to their inquiries promptly and assist them with any issues. Customers who are pleased with your job will tell others.

Use social media, make sure your content is searchable on Google, and send interesting emails to potential customers to further spread the word. It’s like a nice shout-out to your creations.

Watch entertaining and instructive videos on YouTube or enroll in simple online courses on Coursera if you want to grow even better at this.

Pricing Strategies for Polymer Clay Crafts.

Consider pricing as your artistic palette. There are two fantastic brushes available for you to pick from. One is the “cost-plus” approach, where you total up your production expenses and then add any desired profit. The alternative is the “value-based” approach, in which you choose the pricing based on how much your clients value your product. 

Offering costs that are reasonable and competitive might help you stand out and draw in more people who enjoy crafts. When everyone else is selling polymer clay key tags for $20- 40 each, you don’t want to be the one selling them for $100. Keep an eye on the prices that other artisans are charging for comparable polymer clay crafts.

Last but not least, don’t forget to Keep good sales records. Use spreadsheets or applications to track which of your works are selling like hotcakes and which are still hanging out to dry. After that, modify your pricing as necessary. If your lovely marble polymer clay earrings are selling like hotcakes, You might want to raise their prices a little bit. 

Looking at online sources, an interesting trend emerges. As prices decrease, customer numbers tend to drop, and not the same happens when prices rise.

Keep in mind that these facts will serve as a guide on your journey to making a profit with your polymer clay crafts.

Shipping and Handling Tips

When it comes to sending your lovely polymer clay crafts to your customers, it is you should box them securely to ensure safe delivery. To prevent damage to your products during transit, pack them in sturdy boxes or envelopes with padding, bubble wrap, and other cushioning materials. Keep in mind to accurately mark all parcels and tightly seal everything. 

Moreover, Consider purchasing shipping goods in bulk or, when practical, using recycled materials to reduce costs. It’s also a wise idea to monitor delivery costs and consider several carriers to locate the most reasonable and dependable solutions. In order to get even better results, pay attention to customer reviews and feedback regarding their shipping experiences. 

Customer Service Best Practices

In the competitive field of polymer clay crafts, exceptional customer service may really set you apart. When responding to questions or handling problems, be pleasant, accommodating, and approachable. To ensure consistency and efficiency in communication, use tools for customer care such as email templates and chat assistance.

Don’t forget to pay close attention to what your customers are saying because their feedback contains plenty of important details. Finally, keep in mind that statistics and customer reviews can highlight the significance of excellent customer service. Go above and beyond to make them pleased.

Marketing Your Polymer Clay Crafts

Let’s speak about how to promote your polymer clay crafts. Instagram, Facebook, and Pinterest are all great places to express yourself creatively. Post beautiful pictures of your creations, write captivating captions, and engage with your followers. 

Furthermore, Search engine optimization (SEO) might be your best friend in the online world. To make it easier for potential clients to locate you on search engines like Google, use relevant keywords on your website.

Email marketing is also an effective tool. You can keep your audience interested in your work by sharing updates, promotions, and tales. As you embark on your marketing adventure, be flexible and fast to pick up new skills. Take inspiration from data-backed successful ads and methods, but keep in mind that your uniqueness is yours.


There are many chances for creativity and entrepreneurship in the thriving and fascinating world of selling polymer clay crafts. You have a wide range of alternatives to choose from, including selling through your website and sites like Etsy, Amazon Handmade, Zibbet, eBay, or Artfire. It’s a path that can help you transform your love of being creative into a successful business. Are you ready to carve out your success in the vibrant world of polymer clay crafts? You’ve got a great journey ahead!


How do I determine the right price for my polymer clay crafts?

Setting prices is tricky. Cover costs, stay competitive. Think materials, your time, market demand. Check similar products for price ideas

How can I protect my polymer clay crafts during shipping?

Safely ship crafts: use sturdy materials, small boxes in big ones, add padding, consider ‘Fragile’ label

Do people really buy Polymer clay crafts?

Yes, Polymer clay jewelry is popular. Be creative for unique designs. Collectors love unique items, expand your catalog.

What are some common mistakes to avoid when selling polymer clay crafts online?

Common mistakes: poor product photos, lacking customer service.

Similar Posts