In 2013, Dr. Edna Ma created BareEASE to help women reduce the pain of bikini waxing using a numbing cream kit. She pitched her idea on Shark Tank, asking for $50,000 in exchange for 20% equity, but left without a deal.
Despite not securing an investment, the Shark Tank exposure boosted BareEASE’s sales. However, the business ceased operations in 2019, and its products are no longer available.
Dr. Ma has since focused on her medical career and authored bilingual children’s books, continuing her mission to make a positive impact in unique ways.
Bare Ease Net Worth
| Net worth | $250,000 (2023) |
| Investor | None |
| Founder | Edna Ma |
Bare Ease Pitch on Shark Tank
| Product | Prep kit that numbs the skin of the bikini area before a waxing or laser treatment to reduce pain |
| Episode | Season 05 Episode 05 |
| Founder | Edna Ma |
| Asked for | $50,000 for 20% Equity |
| Company name | Bare Ease |
| Final deal | None |
| Shark | None |
| Location | USA |
Don’t miss these product from Season 05
Bare Ease Founder
Bare Ease was founded by Edna Ma in 2010. The networth of Bare Ease’s founder, Edna Ma, is unknown as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2013 | Appeared on Shark Tank season 5 |
| 2015 | Bare Ease expanded its product line to include additional numbing creams for specific skin types and hair removal methods. |
| 2019 | Continued Retail Presence |
Conclusion
Some companies that appear on the show have not achieved great success, and the BareEase was one of them. Sometimes businesses don’t succeed because of many reasons.
Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business.
Anything is possible. However, Bare Ease went out of business in 2019. And the product is no longer available in the market.
