Elephant Chat Net Worth Update: The Shark Tank Couple Who Split After No Deal
Jason and Amanda Adams pitched Elephant Chat — a stuffed elephant to signal hard conversations — on Shark Tank Season 5. All five sharks passed. Within six months the couple divorced and the company shut down. Here is the full net worth update.
TL;DRElephant Chat was a relationship communication tool created by married couple Jason and Amanda Adams: a clear cube holding a small stuffed elephant that a partner could place out to signal there was an “elephant in the room” to discuss, without starting a confrontation. They self-funded the product (with about $100,000 from friends and family) and pitched on Shark Tank USA Season 5, Episode 6 (aired October 25, 2013), asking $50,000 for 20% equity at an implied $250,000 valuation, with the product costing roughly $22 per unit and retailing near $59. All five sharks declined — Lori Greiner and Kevin O’Leary objected to the high cost and price, Daymond John and Robert Herjavec passed, and Mark Cuban felt it belonged in counseling channels but was not ready — so the founders left with no deal. Less than six months after the episode aired, Amanda filed for divorce, dissolving both the marriage and the business. The company shut down, the product is no longer for sale, and its website and social accounts went dark. As of today Elephant Chat is defunct with a net worth of effectively $0; the often-cited $250,000 figure was only the on-show valuation, never realized net worth.
Quick answer: Elephant Chat is out of business. Founders Jason and Amanda Adams pitched on Shark Tank Season 5 (aired October 25, 2013), asking $50,000 for 20%. All five sharks passed — no deal. Within about six months the couple divorced, the company shut down, and the product is no longer for sale. As a defunct brand with no operating company, its net worth today is effectively $0.
| Company | Elephant Chat (couples communication tool) |
| Founders | Jason & Amanda Adams (married couple) |
| Product | Clear cube holding a stuffed elephant to signal a hard conversation |
| Shark Tank | Season 5, Episode 6 (aired October 25, 2013) |
| The ask | $50,000 for 20% (~$250,000 implied valuation) |
| Unit cost / retail | ~$22 to make / ~$59 retail |
| Deal | No deal — all five sharks out |
| What happened next | Founders divorced within ~6 months; company shut down |
| Current status | Defunct — product not for sale, site/social dark |
| Net worth today | ~$0 — no operating company to value |
What is Elephant Chat’s net worth?
Effectively $0. Elephant Chat is a defunct company with no active product, no sales, and no operating entity to value. The $250,000 figure that floats around the internet was only the implied valuation from the Shark Tank ask ($50,000 for 20%) — it was never realized net worth, and no shark ever invested at that number.
Do not confuse a hoped-for on-show valuation with real value. Without a deal, sales traction, or an operating business, the company’s net worth collapsed to nothing.
Is Elephant Chat still in business?
No. Elephant Chat shut down not long after the 2013 episode aired. The product is no longer available to buy, the website no longer sells it, and the brand’s social accounts have been inactive for over a decade. There is no sign of a relaunch.
What was Elephant Chat?
Elephant Chat was a relationship communication tool. The idea was simple: a clear box held a small stuffed elephant, and when one partner wanted to raise a sensitive topic, they would put the elephant out — a calm signal that there was an “elephant in the room” to talk about, without launching into a confrontation.
Jason and Amanda Adams built it from their own experience blending two families, where there always seemed to be something that needed discussing. They self-funded the product, reportedly with about $100,000 from friends and family, before taking it to the tank.
The Elephant Chat Shark Tank pitch
On Season 5, Episode 6 (aired October 25, 2013), the Adamses asked for $50,000 for 20% equity, valuing the company at $250,000. The economics were the problem: the product cost roughly $22 to make and retailed near $59, which the sharks saw as far too expensive for a stuffed animal in a box.
Did Elephant Chat get a Shark Tank deal?
No — and this is where a lot of other articles get it wrong. Despite some claims of a Barbara Corcoran deal, all five sharks declined and Jason and Amanda left with no investment:
- Lori Greiner said the tooling and unit cost were too high for what is essentially a stuffed animal — out.
- Kevin O’Leary balked at the cost and margins — out.
- Daymond John joked the elephant would feel like a warning of doom — out.
- Robert Herjavec passed.
- Mark Cuban thought it belonged in marriage-counseling channels rather than retail, but felt the product wasn’t ready — out.
For other "no deal" stories that played out very differently, compare Balm Chicky (rejected, still hit Target) and Bodywalking Massage (rejected, still operating).
What happened to Elephant Chat after Shark Tank?
This is one of Shark Tank’s most poignant failure stories. A product built to help couples talk through hard moments could not survive its own founders’ relationship. Less than six months after the episode aired, Amanda filed for divorce, ending both the marriage and the business partnership.
With the couple split and no investor or meaningful sales, Elephant Chat wound down. The high price point and narrow appeal meant it never gained retail traction, and production costs outweighed demand. The product disappeared from shelves and the website.
Why did Elephant Chat fail?
- Price vs. value: ~$59 retail for a stuffed elephant in a box was a hard sell.
- High production cost: ~$22 per unit crushed margins.
- Narrow use case: a one-purchase novelty with little repeat demand.
- No shark capital or mentorship: no funding, no retail muscle, no marketing engine.
- Founder split: the divorce dissolved the team behind the product.
Where are the founders now?
Jason and Amanda Adams went separate ways after the divorce. Jason later launched a crowdfunding campaign (“Stand Up for Koa”) tied to his son’s medical needs. Neither founder has revived Elephant Chat, and there is no public indication of a comeback.
Elephant Chat timeline
| Date | Milestone |
|---|---|
| Pre-2013 | Adamses build Elephant Chat, self-funded (~$100K from friends/family) |
| Oct 25, 2013 | Shark Tank S5E6 — ask $50K for 20%; all sharks pass, no deal |
| Within ~6 months | Amanda files for divorce; business and marriage dissolve |
| Shortly after | Company shuts down; product pulled from sale |
| Today | Defunct; net worth effectively $0 |
Frequently asked questions
What is Elephant Chat’s net worth?
Effectively $0. The company is defunct with no sales or operating value. The $250,000 figure was only the on-show valuation, never realized net worth.
Did Elephant Chat get a deal on Shark Tank?
No. All five sharks declined in Season 5. There was no Barbara Corcoran deal despite some claims online.
Is Elephant Chat still in business?
No. It shut down shortly after the 2013 episode and the product is no longer sold.
What happened to the founders?
Jason and Amanda Adams divorced within about six months of the episode airing, which ended both the marriage and the company.
Can you still buy Elephant Chat?
No. The product is no longer available; the website and social channels are inactive.
Why did Elephant Chat fail?
A high price, expensive production, narrow appeal, no shark investment, and the founders’ divorce together sank the business.
What season and episode was Elephant Chat on?
Shark Tank USA Season 5, Episode 6, aired October 25, 2013.
The bottom line
Elephant Chat is a Shark Tank lesson in irony: a tool designed to help couples communicate could not outlast its own founders’ marriage. With no deal, no sales momentum, and a divorce within months, the company’s value fell to zero. For readers searching its net worth, treat the brand as closed — there is no operating valuation beyond effectively $0.
How we verified this update
This update is based on the Shark Tank Season 5, Episode 6 pitch (aired October 25, 2013), where Jason and Amanda Adams asked $50,000 for 20% and all five sharks declined. The no-deal outcome, the roughly $22 unit cost and ~$59 retail price, the divorce within about six months, and the company’s shutdown are consistent across multiple Shark Tank records and the founders’ own public activity. We corrected a common error that claims a Barbara Corcoran deal closed — it did not. Net worth is stated as effectively $0 because there is no active operating entity to value; the $250,000 figure was only an on-show valuation. We refresh this page when new verified facts emerge.
RELATED: Balm Chicky net worth update · Rolodoc net worth update · Bodywalking Massage net worth update · Biggest Shark Tank deals ever
From obsession to clarity — one original question every week.
We answer one noisy topic at a time, in full. No daily roundup, no thread bait — just the question, the principles, and the system.
