Erica Cohen and Lori Barbera launched Baby’s Badass Burgers in 2009, creating a gourmet burger food truck with a signature pink design and a playful vibe.
Although they didn’t secure a deal on Shark Tank in 2013, the brand gained widespread recognition, helping it grow into a fleet of food trucks across California. By 2023, the business had expanded into brick-and-mortar locations, including a spot at CoLab Public House in Vista, California.
With a net worth estimated at $5 million and consistent annual revenue, Baby’s Badass Burgers remains a popular destination for delicious, high-quality burgers.
Baby’s Badass Burgers Net Worth
| Net worth | $5 million (2025) |
| Annual Sales Revenue | $5 million |
| Founder | Erica Cohen and Lori Barbera |
Baby’s Badass Burgers Pitch on Shark Tank
| Company name | Baby’s Badass Burgers |
| Product | Burger restaurant and franchise |
| Episode | Season 04 Episode 24 |
| Founders | Erica Cohen and Lori Barbera |
| Asked for | $250,000 for 30% Equity |
| Final deal | No deal |
| Shark | None |
| Location | Los Angeles, California |
Don’t miss these product from Season 4
Baby’s Badass Burgers Founders
Erica Cohen and Lori Barbera founded Baby’s Badass Burgers in 2009. Erica is a former restaurant in New York. Lori is a reputed event designer. Merging their skills Erica and Lori came up with Baby’s Badass Burgers.
Baby’s Badass Burgers’s founders Erica Cohen and Lori Barbera have a net worth of 5 Million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2013 | The business got featured on Shark Tank season 4 |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Baby’s Badass Burgers and its continued success.
