Aura Bora Shark Tank Update: Acquisition and Current Status
Aura Bora announced a majority-stake acquisition in 2025. See its current store, the Shark Tank offer, and why its net worth remains unverified.
Aura Bora’s major post-Shark Tank development was a majority-stake acquisition announced in February 2025. Next In Natural did not disclose the transaction’s financial terms. As checked October 10, 2026, Aura Bora’s official website still markets its sparkling waters, but the public evidence does not establish a current company net worth.
Who acquired Aura Bora?
In a February 19, 2025 announcement, Next In Natural said it had acquired a majority stake in Aura Bora. The release said Paul Voge would focus on product innovation and Next In Natural CEO Jeff Lichtenstein would become board chairman.
The announcement also identifies Paul and Madeleine Voge as the brand’s founders and dates its founding to 2019. Its statement that transaction terms were undisclosed means the acquisition cannot support a numerical valuation here.
What happened on Shark Tank?
Food Business News’s acquisition report records that the founders accepted Robert Herjavec’s $200,000-for-15% offer during their 2021 appearance.
That TV offer implies a whole-company equity value of about $1.33 million if calculated as $200,000 divided by 15%. It is a historical offer calculation. It is neither a current appraisal nor evidence that Herjavec holds 15% after subsequent financing or the 2025 transaction. The sources reviewed do not independently establish the final closing terms of that TV agreement.
Is Aura Bora still available?
The official Aura Bora website currently directs shoppers to its core flavors on Amazon and lists products for direct purchase. Its catalog includes flavors such as Lime Cardamom and Raspberry Vanilla, with availability varying by item.
This is evidence of an active retail presence. It does not establish annual revenue, profit, or whether every previously announced retail location still carries the product.
What is Aura Bora worth today?
No current net-worth figure is verified in this update. The old $20 million valuation claim lacked adequate sourcing on this page and has been removed. Funding raised, retail distribution and acquisition announcements answer different questions; none alone establishes the founders’ personal wealth.
Correction, October 10, 2026: This article has been revised to remove unsupported financial estimates and distinguish historical deal information from current evidence. Company figures and founder wealth are treated separately.
Sources and verification
- Next In Natural: Aura Bora acquisition announcement
- Food Business News: Aura Bora acquisition
- Aura Bora official store
Sources checked October 10, 2026. Store availability can change. Related coverage: Shark Tank company updates.
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