Approved Foods

Approved Food, A website that sells food past its use-by date, was started by Andy Needham and Dan Cluderay in 2008. As of January 2024, Approved Food net worth is £40 million and they’re pulling in a whopping £22.5million in annual revenue. 

In 2015 they appeared on Season 12th of Dragons’ Den UK seeking £150,000 for 10% of equity valuing the company at £1,500,000. The pair were very nervous and the pitch did not go well. During their pitch, the pair explained that the business would lose £100,000 due to guaranteed loans they have taken out.

They are still in business. You can buy their product on the company website.

Approved Food Net Worth

Net worth£40 million
Annual Sales Revenue£22.5million
Lifetime salesN/A
FounderAndy Needham and Dan Cluderay

Approved Food Net Worth Timeline

Net Worth 2024£40 million
Net Worth 2023£40 million
Net worth valuation 2015 after appearing on Dragons’ Den  N/A
Net worth valuation 2015 before appearing on Dragons’ Den  £1.5 million

Approved Food Pitch on Dragons’ Den

Company nameApproved Food
ProductA website that sells food past its use-by date
EpisodeSeason 12 Episode 09
Founder Andy Needham and Dan Cluderay
Asked for£150,000 For 10% Equity
Final dealNo deal
Dragon / DragonsN/A

Approved Food Founders

Approved Food was founded by Andy Needham and Dan Cluderay in 2008. Entrepreneurs Andy Needham and Dan Cluderay flog clearance stock at a heavily discounted price. Approved Foods founders, Andy Needham’s and Dan Cluderay’s, net worth is unknown as of 2024.

Key accomplishments:

2008Founded Approved Food
2015Appeared on Dragons Den season 12


From their beginnings on Dragons’ Den to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Approved Food and its continued success.

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