Do even just a cursory search online for a search engine marketing firm and you’ll see a deluge of companies, all promising you different things. However, just like with any industry, there are reputable companies and those that aren’t so scrupulous.
The truth is that often if something seems too good to be true, it invariably is. So, without wasting any more time, let’s take a look at those 5 signs that indicate you need to move on from an SEO company that you’re talking with and keep looking.
- 1. Sign #1 – They’re Really Inexpensive
- 2. Sign #2 – The Give You Tons of Cheap Backlinks
- 3. Sign #3 – A Search Engine Marketing Firm Can’t Perform Miracles
- 4. Sign #4 – They’re Very Guarded About Their Methods
- 5. Sign #5 – They Don’t Ask for Access to Your Site
- 6. Finding a Good SEO Company Can Be Tricky
Sign #1 – They’re Really Inexpensive
Price point needs to be looked at in a slightly different way than normal when considering which search engine marketing firm to use. That’s because doing things the right way usually takes time and money, so if you’re being promised top results for not a lot of investment, the chances are that they’re cutting corners or using questionable techniques that can hurt your website and company reputation.
Finding backlinks with authority quickly can be really difficult to find at a low cost, as it involves building a relationship. If the firm you’re thinking of using has offered you an incredible amount of backlinks for not a lot of money, you should be suspicious and wonder exactly what sort of sites you’re linking to.
Sign #3 – A Search Engine Marketing Firm Can’t Perform Miracles
SEO can be a slow process, with all of the hard work that gets done often not coming to fruition for a few months after your strategy has begun. If you use a company that promises results in weeks rather than months, they could be using Black Hat techniques that could see Google penalise you, so we’d call this another big warning sign.
Sign #4 – They’re Very Guarded About Their Methods
SEO practitioners can be very secretive about how they achieve results, as they see it as a trick of the trade. Now, whilst a certain amount of this is acceptable, if you’re being kept out of the loop from day one, it doesn’t bode well and you could find yourself having wasted lots of money with very little recourse.
Sign #5 – They Don’t Ask for Access to Your Site
Another big sign that you’re working with an SEO company that’s not on the level is if they don’t at least mention having to gain access to your site’s back end. There’s quite a bit of work that needs to be carried out to optimise your site for SEO, so if they don’t try and do it, it’s more than a little fishy.
Finding a Good SEO Company Can Be Tricky
With so much choice out there, it can be difficult to find a search engine marketing firm that’s worth spending your money with, but if you know what to look out for, that job gets much easier. We’ve given you 5 signs here and there are many more, but if you keep in mind that SEO takes time, those outlandish claims will stick out a mile when you hear them.
In our opinion, one company that you can trust to do the right thing for you is Eventige Media Group as they have the experience and knowledge of the best techniques to boost your site’s visibility.
That’s it from us this time. We’ll leave you with just one thought – if an SEO company promises you the earth but can’t explain how they will deliver it – give them a wide berth.