According to data by Semrush, Google is still the most popular website, getting more than 92 billion monthly visits. Facebook gets 10 billion monthly visits, while Instagram and Amazon attract 4.7 and 2.8 billion, respectively. Google has been the most visited website for the past decade. So, it is still essential to consider your Google search ranking results in 2023.
Undoubtedly, Google has been a powerful tool for the past decade. Yet, ranking high on Google is a challenge that has plagued many websites. The top reason why most fail to rank higher is competition. According to the Web Tribunal, almost 2.75 million posts are published daily on WordPress alone. So, how do you cut and rank better in 2023? This piece provides five helpful insights. Buckle up and enjoy the reading.
Make Link Building a Priority
Using internal and external links appropriately is a great way to improve search rankings. Internal linking encourages visitors to click on the hyperlinked anchor text on the page and then get directed to read other items posted on your website. Ensure that you select meaningful keywords as your anchor text so readers can know the kind of content they will find on their linked page.
External or backlinks point to pages that are not in your web domain. These links should lead to authoritative sites such as higher education institutions, government pages, industry publications, and news pages. The more high-quality backlinks a site has, the more likely it will rank in search engines. To build high-quality backlinks, you can consider the following:
- Using a blogger outreach agency to help build high-quality backlinks
- Reaching out to other websites and asking for a link in exchange for a link from your website
- Guest posting on other websites and including a link back to your site
- Participating in online communities and forums and including a backlink to your site in your signature
Keyword Research
Keyword research is a vital part of any successful SEO strategy. It assists you in understanding what your target audience typically searches for and how to optimize the content on your website to suit their needs. By understanding your audience’s search terms, it will be easier to create content that ranks high in search engine results pages (SERPs).
Several steps go into keyword research. First, you should identify relevant keywords appropriate to your business or website. You can utilize relevant tools such as Moz’s Keyword Explorer and Google Keyword Planner to find keywords with low competition levels and high search volume. After identifying a list of potential keywords, it is best to analyze them by considering the estimated CPC and average monthly searches. This way, you will understand which keywords are worth targeting for optimization in 2023.
After choosing the right keywords, you need to optimize them on your blog posts and website pages. You can add the targeted keyword into headings, titles, body copy, and meta descriptions through your site pages.
Always Produce Content of High Quality
Google’s helpful content update aims to produce human content, not information geared only toward search engine ranking. Google shared questions to ensure the content you create is focused on people, including:
- Is there a focus on your site?
- Will the content therein satisfy viewers?
- Will the readers gain anything from reading your content?
- Does the content indicate expertise or first-hand knowledge of a particular topic?
- Do you have a target audience?
- Is the content generated to assist people or just for search engine ranking?
You should provide content that fits your business, not trending topics with large search volumes. Ensure the content is informative, relevant, and helpful to improve user experience so that people can return to your site.
Ensure Your Website Is Mobile Friendly
Around 60% of internet traffic is from mobile devices. Websites must, therefore, be mobile-friendly to rank higher in search engines. You can check out Google’s Mobile-Friendly Test to see if your website is mobile-friendly.
To make a website mobile-friendly:
- Avoid flash images and animation not supported by mobiles
- Space out your links to eliminate a sea of blue text
- Limit image size and images to enhance loading time
- Avoid a wall of text
- Utilize large font readable on a small screen
- Focus on simple designs
Utilize Local SEO
BrihtLocal’s 2022 Local Consumer Review Survey estimates 99% of people use the internet to know more about local businesses. A local SEO strategy will assist your company in appearing in local results, including local business listings, Google map results, and organic search results.
Here is how you can optimize your local results for your business to appear when local users search for a term related to it:
- Optimize local keywords
- Create a location page for your site
- Regularly update Google Business Profile
- Have consistent online directory mentions
- Respond to reviews (positive and negative)
Image Source: Pixabay
Wrapping Things Up
Improving your search ranking results in 2023 requires a combination of effective SEO strategies and ongoing measurement and monitoring. You can increase your site’s visibility in search engine result pages and drive more traffic to your site by focusing on the points above. Also, make sure to leverage SEO tools to meet Google’s increasing high standards for content effectively.
