Yourself Expression Net Worth 2023 Update (Before & After Shark Tank)

Picture of GAG Team
GAG Team

Yourself Expression, Interchangeable, custom jewelry, was started by Shelby and Gordy Gogulski in 2013. As of October 2023, Yourself Expression’s net worth is $250,000 and they’re pulling in a whopping $5 million in annual revenue. 

On May 6, 2016, they appeared on Season 7 of Shark Tank USA seeking $50,000 for 20% of equity valuing the company at $250,000. But the Sharks were not interested in investing in Yourself Expression. founder left  Shark Tank without a deal because Sharks found out the founder had a lot of plans to do in the future with this business.

Yourself Expression is still in business. the company has rebranded the company to Gracie Roze. Their products are available on the website.

Yourself Expression Net Worth

Net worth$250,000 (Business Valuation)
Annual Sales Revenue$5 million (2023)
Lifetime sales
FoundersShelby and Gordy Gogulski
Employees25 to 50

Yourself Expression Net Worth Timeline

Net Worth 2023$250,000
Net Worth 2022$200,000
Net Worth 2021$150,000
Net Worth 2020$100,000
Net worth valuation in 2016 before appearing on Shark Tank  $250,000

Yourself Expression Pitch on Shark Tank

Company nameYourself Expression
ProductInterchangeable, custom jewelry
EpisodeSeason 07 Episode 27
Founders Shelby and Gordy Gogulski
Asked for$50,000 for 20% equity
Final dealNo deal
LocationHuguenot Ln, Jacksonville, FL

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Yourself Expression Founders

Yourself Expression was founded by Shelby and Gordy Gogulski in 2013. Shelby Gogulski is also known as a “teen titan. Both persons have a passionate mind of business. Yourself Expression’s founders, Shelby and Gordy Gogulski, have a net worth of USD 250,000 as of 2023.

Key accomplishments

2023Yourself Expression company has the largest collection of Poppers in the world
2016Yourself Expression appeared on the shark tank.


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Yourself Expression and its continued success.