In 2013, siblings Shelby and Gordy Gogulski founded Yourself Expression, offering customizable jewelry. Despite not securing a deal on Shark Tank in 2016, the company rebranded as Gracie Roze in 2018 and expanded its product line.
By 2022, Gracie Roze achieved annual revenues of $5 million, with a net worth estimated at $2.5 million. The brand maintains a significant online presence and features in numerous gift shops, including those on various cruise lines.
Shelby and Gordy continue to drive the company’s growth, focusing on innovative, customizable accessories.
Yourself Expression Net Worth
| Estimated Net worth | $250,000 (Business Valuation) |
| Annual Sales Revenue | $5 million (2023) |
| Lifetime sales | Not available |
| Investor | None |
| Founders | Shelby and Gordy Gogulski |
| Employees | 25 to 50 |
Yourself Expression Pitch on Shark Tank
| Company name | Yourself Expression |
| Product | Interchangeable, custom jewelry |
| Episode | Season 07 Episode 27 |
| Founders | Shelby and Gordy Gogulski |
| Asked for | $50,000 for 20% equity |
| Final deal | No deal |
| Sharks | None |
| Location | Huguenot Ln, Jacksonville, FL |
Don’t miss these products from Season 7
Yourself Expression Founders
Yourself Expression was founded by Shelby and Gordy Gogulski in 2013. Shelby Gogulski is also known as a “teen titan. Both persons have a passionate mind of business. Yourself Expression’s founders, Shelby and Gordy Gogulski, have a net worth of USD 250,000 as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2023 | Yourself Expression company has the largest collection of Poppers in the world. |
| 2016 | Yourself Expression appeared on the shark tank. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Yourself Expression and its continued success.