Soft, weather-safe hammocks, Yellow Leaf Hammocks, was started by Joe Demin and Rachel Connors in 2011. As of August 2023, Yellow Leaf Hammocks net worth is $4 Million and they’re pulling in a whopping $1 Million in annual revenue. 

In May, 2020, they appeared on Season 11th of Shark Tank USA and made a deal with Daniel Lubetzky, for $1 million for 25% of equity. The final valuation was  $4 Million, down from the founder’s initial estimate of $5.71 Million.

In August 2023, Yellow Leaf Hammocks is still in business. You can purchase their products from the company website and e-commerce channels.

Yellow Leaf Hammocks Net Worth

Net worth$4 Million
Annual Sales Revenue$1 Million
ProfitsAround $500,000
Lifetime Salesnot publicly available
Shark Tank InvestorDaniel Lubetzky
FounderJoe Demin and Rachel Connors
EmployeesOver 25 employees

Yellow Leaf Hammocks Net Worth Timeline

Net Worth 2023$4 Million
Net Worth 2022$4 Million
Net Worth 2021$3 Million
Net Worth 2020$3 Million
Net worth 2011 before appearing on Shark Tank  $5.71 Million
Net worth 2011 after appearing on Shark Tank  $4 Million

Yellow Leaf Hammocks Pitch on Shark Tank

Company nameYellow Leaf Hammocks
ProductSoft, weather-safe hammocks made by women in Thailand
EpisodeSeason 11 Episode 24
Founder Joe Demin and Rachel Connors
Asked for$400,000 for 7% equity
Final deal$1 million for 25% equity
Shark Daniel Lubetzky
LocationVenice, California, United States.

Yellow Leaf Hammocks Founders

Yellow Leaf Hammocks is founded by Joe Demin and Rachel Connors in 2011. Joe Demin went to discover the world’s most comfortable hammock while on vacation in Thailand. He turned his dreams into a reality. Joe teamed up with his wife Rachel to establish Yellow Leaf. It bringing a curated collection of beautifully crafted, most comfortable hammocks. Yellow Leaf Hammocks’s founders,  Joe Demin and Rachel Connors, have a net worth of 3.5 Million USD as of 2023.

Key accomplishments:

2020Yellow Leaf Hammocks appeared in Shark Tank USA Season 11 Episode 24
2023Yellow Leaf Hammocks achieve $4 Million net worth.


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Yellow Leaf Hammocks and its continued success.

Similar Posts