Quick Shark Tank Update on TruFit Customs
- Revenue : Since launching in 2022, TruFit Customs generated $115,000 in their first year, followed by $750,000 in 2023, and are on track to hit $1.4 million in 2024.
- Show Appearance: TruFit Customs made its debut on Season 16, Episode 1 of Shark Tank, aired on October 18, 2024.
- Achievements: The company now provides custom-fit mouthguards to 16 NFL teams and is working on new products like carbon fiber insoles.
Founded in 2021 by Matthew Hall and Victor Adamo, TruFit Customs aims to change the game in sports safety gear. They offer custom-fit mouthguards made using 3D scanning technology, ensuring each product fits perfectly.
Unlike traditional bulky mouthguards, TruFit’s designs are comfortable, making it easier for athletes to communicate while playing.
The target market includes professional athletes, school teams, and even casual players. By offering a better fit and greater protection, TruFit provides athletes with confidence on the field.
Ready to upgrade your sports gear? Discover TruFit Customs today!
Shark Tank Pitch Recap
When Matthew Hall and Victor Adamo appeared on Shark Tank, they asked for $750,000 in exchange for 5% equity. They explained the limitations of regular mouthguards and showcased their 3D scanning technology as a superior solution.
Their pitch emphasized how TruFit’s custom-fit design enhances comfort and performance. Rashaun Williams, a venture capitalist and guest Shark, was intrigued by the product’s potential in the sports market.
After negotiating, Williams agreed to the founders’ terms, sealing a deal for $750,000 at 10% equity.
What Happened to TruFit Customs After Shark Tank?
TruFit Customs capitalized on the buzz from Shark Tank by securing key partnerships. They now provide mouthguards to 16 NFL teams, boosting their brand visibility.
The founders also announced plans for carbon fiber insoles, using the same 3D customization process. This innovation aims to offer athletes better support and protection.
With Rashaun Williams’ strategic guidance, the company has seen growth in both sales and market reach, catering to various sports leagues across the U.S..
Also, don’t miss this update on Shark Tank products from Season 16, Episode 2
Product & Financial Overview
TruFit Customs offers:
- 3D-Scanned Custom Fit: Ensures precise fitting for maximum comfort.
- Improved Communication: Allows athletes to communicate easily during games.
- Widespread Use: Trusted by over 16 NFL teams and many college teams.
- Growth Potential: $750,000 investment for large-scale production.
- Price Range: Mouthguards cost between $150 and $250, based on customization.
Since their Shark Tank debut, TruFit’s sales have surged, backed by strong media exposure and strategic support. The company is on track to generate significant revenue, fueled by direct sales and growing team partnerships.
Future Plans
TruFit Customs is actively developing new products, like carbon fiber insoles, to complement its mouthguard line. These insoles are designed to provide better support for athletes.
The company is also exploring partnerships with sporting goods retailers to make their products more widely available.
With plans for further innovation in custom sports gear, TruFit aims to establish itself as a leader in the athletic protection market.
Closing Remarks
TruFit Customs has redefined mouth protection for athletes, offering a better fit and improved performance. With support from Rashaun Williams and a growing market presence, TruFit is on the path to greater success.
Keep an eye out for more groundbreaking products from TruFit that are designed to protect athletes at every level!
We’ll update this article with the latest news on TruFit Customs. Stay connected for more updates!
Feature Image credit: ChristopherWillard/@abc
