Troy Carter Net Worth

Troy Carter

Net Worth $60 million

Talent manager, entrepreneur, and investor

Troy Carter, a renowned talent manager, entrepreneur, and investor, has become a significant figure in the music industry and the world of business. Known for managing superstar Lady Gaga and his role as a guest shark on the hit show “Shark Tank,” his strategic business investments and media presence have significantly shaped his public profile. Troy Carter has a net worth of $60 million as of 2024.

Troy Carter's Net Worth 2024

In 2024, Troy Carter’s net worth stands at a grand $60 million, placing him among some of the wealthiest individuals in the entertainment and business industries. While his net worth reflects a highly successful career, it’s worth noting the journey that led to this achievement and any substantial changes along the way.

How did Troy Carter get rich?

Troy Carter’s path to wealth began in West Philadelphia, paving his way in the music industry with a brief rap career before transitioning into talent management. His initial forays into business were marked by promoting local concerts, but it was his relentless determination and keen eye for talent that catalyzed his financial success. Among his crucial decisions was investing early in companies like Spotify, Uber, Dropbox, and Warby Parker.

How many businesses does Troy Carter own in 2024?

  • By 2024, Troy Carter has ownership or significant stakes in numerous companies. His portfolio spans across the music industry, tech startups, and beyond. These investments are not just financial but are also a testament to his vision for innovation and support of emerging talent.

Earnings from The Own Business

Troy Carter’s business ventures have undoubtedly supplemented his annual income significantly, with exact figures not disclosed but with the music and technology company Q&A being a notable contributor.

How much has Troy Carter made from his Shark Tank investments?

Troy Carter’s investments on “Shark Tank” have contributed to both his financial success and his reputation as a savvy investor. While the show does not publicize individual earnings from investments, his influence and success in the industry are indicators of substantial returns.

Shark Deals


Profitable Deals


Loss Investments


Success Rate

Is Troy Carter a billionaire?

As of 2024, Troy Carter is not a billionaire, though his net worth sits impressively at $60 million.

Is Troy Carter the richest shark?

While Troy Carter is wealthy, he is not the richest shark on “Shark Tank,” a title held by Mark Cuban whose net worth is $6.2 billion.

Troy Carter's Habits and personal strengths

In his day-to-day life, Troy Carter demonstrates a disciplined routine that includes a focus on entrepreneurship and sharp investment strategies. His daily activities, health consciousness, and leisure pursuits reflect the hallmarks of a successful individual seeking balance amidst a dynamic career.

early life & background

Born on November 14, 1972, in West Philadelphia, Troy Carter’s story is one of overcoming adversity and turning it into triumph. His personal life has seen as many highs and lows as his career, with his resilience playing a critical part in his success.


West Philadelphia, Pennsylvania






Rebecca Carter


5 Children






West Philadelphia High School (Dropped Out)


Early Beginnings
    • Dropped out of West Philadelphia High School at 17.


  • Formed the rap group 2 Too Many, signed by Will Smith and James Lassiter to WilJam Records.
Late 1990s Journey
    • Moved to Los Angeles, initially working with James Lassiter.

    • Returned to Philadelphia after parting ways with Lassiter.
Entering the Management Scene

      • Became Eve's manager in 1999.

      • Co-founded Erving Wonder with Jay Erving.

      • Assisted Eve in securing her own show on UPN.

      • Erving Wonder sold to Sanctuary; Carter became the executive VP.
Financial Struggles and New Ventures
      • Faced financial difficulties after Sanctuary deal fell apart.

      • Introduced to Lady Gaga in 2007, founded Coalition Media Group.

      • Founded Atom Factory in 2010, a management division
Expanding into Tech and Recognition
        • Co-founded The Backplane in 2011.

        • Received an Emmy nomination for "Lady Gaga Presents the Monster Ball Tour."

        • Inducted into the Henry Crown Fellows class at The Aspen Institute in 2012.
Professional Shifts and Recognition
          • Lady Gaga ended professional relationship in 2014.

          • Guest Shark on "Shark Tank" in 2015.

          • Named to Oprah Winfrey's SuperSoul 100 list in 2016.

          • Announced departure from Spotify in 2018.
Legal Challenges and Settlement
            • Involved in a lawsuit with Ithaca Holdings in 2019.

            • Settled out of court.
            • Involved in a lawsuit with Ithaca Holdings in 2019.

            • Settled out of court.
Continues to lead Atom Factory and invest in various ventures.


1 How did Troy Carter make his money?

Through talent management, strategic investments in tech companies, and business ventures like Q&A.

2 Who is Troy Carter Lady Gaga?

Troy Carter was Lady Gaga's manager during her rise to fame, playing a crucial role in her early success.

3 Who does Troy Carter work with?

Troy Carter has worked with various artists and companies, including Lady Gaga, John Legend, Meghan Trainor, Uber, Dropbox, Warby Parker, and Spotify.