Even for a small business, one needs to develop their social media presence since about 4.62 billion people are actively using it. It is impossible to isolate yourself from online platforms. In today’s digital world, it is equal to suicide for a brand to refuse to build an online presence. To enhance your quality presence on social media channels, you should follow the latest social media trends if you are a digital marketer or a business. If you don’t know the top trends in social media, don’t worry I’ll share the most popular ones.
Below, let’s review the biggest social media trends together!
- 1. Social Commerce’s Persistent Rise
- 2. Start to Build Your Community
- 3. The Supremacy of Short-Form Video Content
- 4. Trust Matters: LinkedIn’s Rise
- 5. Realize the Importance of Social SEO
- 6. The Emergence of AI-Generated Content
- 7. The Augmented Reality and the Virtual Reality: The Future of Social Media
- 8. Interactive Social Media Ads
- 9. Micro-Influencers Industry Continues to Rise
- 10. User-Generated Content Blooms
- 11. FAQs on Top Trends in Social Media Platforms
Social Commerce’s Persistent Rise
Even though Instagram removed its Shop tab, social commerce is still growing. Social marketing is one of the most persistent important digiral trends. Social media platforms are popular online shopping outlets for people.
Embrace social commerce as a part of your social media strategy, and don’t let Instagram’s removal of the Shop tab mislead you to think social marketing is beginning to disappear. In the past few years, especially with the pandemic, e-commerce businesses have gone beyond their limits. Now, with the removal, Instagram wants to link the social commerce revenue to ads.
Start to Build Your Community
Having your own community that consists of your most loyal customers will have an undeniable impact on your brand loyalty. You will turn your visitors to your social media platforms into repeat buyers.
Building a solid community also attracts new potential customers. Primarily, in Facebook groups, you can directly interact with your dedicated customers. Online communities are key to social media marketing and enhance your appearance on digital networks.
There are some tips that you can apply if you want to build a solid community:
- Response to your customer’s negative feedback.
- Encourage social media users to interact with you, like tagging you on other creators’ posts.
- Always reply to comments.
In short, you should contact your customers and make them feel you care about their opinions.
The Supremacy of Short-Form Video Content
Social media videos are used as a marketing tool. Now, the video content rise on social platforms over written content on different channels is undeniable.
However, we should add that not long-form content, but short-form videos are popular since the attention spans of internet users are getting shorter.
So, major platforms like Instagram and TikTok heavily depend on short videos. TikTok has already been known for bite-sized content from the beginning. Instagram Stories are another example of short-form content. Instagram Reels draws excellent attention that it has its own tab on Instagram.
As one of the top social media trends, you can use short videos to engage your audience. The good news is you can increase your Instagram Reels views with Views4You’s service! User engagement is boosted organically with Views4You’s help so you can enjoy the view count of your high-quality Instagram Reels from real Instagram users.
Trust Matters: LinkedIn’s Rise
While trust in social platforms is continually declining, LinkedIn adapts these results to itself. LinkedIn posts have been changed over the years, evolving to personal posts. Even though it is the most professional social media platform compared to other social media platforms, personal content is on a steady rise.
If you are a business, LinkedIn is one of the great platforms that you can use to reach your target audience. Even though it is older than Facebook, now, with organic engagement, we see its uptrend. It is a significant social media trend for businesses.
Realize the Importance of Social SEO
Google has integrated into our lives as an undetachable part. Even though its integration is at an impressive level, younger generations rely on something other than Google Maps, for instance, when they are trying to find the perfect spot for their lunch. Instead, the reviews on Instagram or TikTok really impact their choice.
Still, it is not only limited to Gen Z; nearly every age group tends to use social sites to research.
Now, social media is the new black for Gen Z. Regarding this generation’s social media usage, social network platforms work as search engines. Therefore, search engine optimization is a thing that you should take into account for your online presence.
Add your strategy to keyword research to reach relevant keywords to your niche as it is one of the top trends in social media results from the below discussed.
The Emergence of AI-Generated Content
With AI, the demand for top-notch content creation becomes more accessible and faster. It is one of the significant social media trends that deserves your marketing efforts.
There are several tools, like Synthesia, which is a video creation tool, or Lexica, that can generate pictures with descriptions. Still, there are risks of errors and ethical problems. Try to use AI tools in a balanced way.
Also, with AI, it is possible to create algorithms that make recommendations, therefore creating more personalized social media feeds.
The Augmented Reality and the Virtual Reality: The Future of Social Media
It is impossible not to see digital filters’ influence on the platforms. These are called augmented reality effects. AR is not only popular now, but it is also an integral part of the future ahead. It has enormous different examples. It is not used just for fun and creativity. You can convey powerful messages, promote brands, increase shares, etc.
On the other hand, virtual reality completely takes you to another world. The current focus of it is on the gaming industry, but it won’t stop with that. Other platforms have also begun to adapt themselves, like YouTube, which is experimenting with VR. It is the most exciting trend since there are limitless options in front of it. More than half of social media marketers allocate a budget for their metaverse strategy. Every marketing team should keep an eye on this strategy.
Interactive Social Media Ads
AR and VR created new opportunities for engagement. These can be used as interactive ads on the platforms. Instead of people skipping the ads, they will intentionally engage by the interactive quality of the ads, which allows them to participate. Adding this interactive paid advertising, along with other top trends in social media, can help increase your engagement rate and brand awareness.
Micro-Influencers Industry Continues to Rise
Influencer marketing continues to grow. Most users love to see reviews, support, and recommendations from influencers when they are about to purchase something or being influenced to buy a product. As a brand, we recommend you take advantage of the creator economy and collaborate, especially with a micro-influencer who has a high engagement rate, even though they have comparatively fewer followers than macro influencers.
User-Generated Content Blooms
A natural UGC will probably skyrocket your brand’s trust and increase your sales since it impacts customers’ decisions. Now, there are even UGC creators who will create posts for your products. It is one of the top trends in social media, and it makes sense regarding its benefits on your sales. So, consider it as a part of your strategy.
FAQs on Top Trends in Social Media Platforms
Here we listed some of the potential inquiries that can come up to your mind:
Even though it is not as exciting as when it first launched, it is still enormously popular: Facebook. Facebook is the first app with 3 billion users.
Other popular sites that come after Facebook are:
- X aka Twitter
Since it will increase your engagement and ultimately help you improve your visibility as a brand, you should follow the trends. Also, it will open new doors for your social media journey. Last, it would help if you kept relevant to stay on top.