Top 16 AI Tools That Real Estate Pros Are Using to Close More Deals

While You’re Showing a House, Someone Else Is Closing the Deal With AI

A solo agent in Houston started using an AI tool to follow up with open house attendees. While others were still manually texting leads, she booked three showings and closed one quickly. The secret? She didn’t hire an assistant. She used AI.

It’s not a gimmick. Top-performing agents in 2025 are quietly using AI to automate busywork, scale lead follow-ups, and make their listings pop without losing the human touch.

Here’s how you can join them.

The Real Problem Agents Face Today

You got into real estate to help people, not to become a full-time marketer, data analyst, or copywriter. But in 2025, your competition isn’t just other agents. It also includes automated systems that respond faster, analyze smarter, and scale wider.

If you’ve ever felt overwhelmed trying to:

• Juggle client calls, showing schedules, and follow-ups
• Post consistently on Instagram or TikTok
• Create listing descriptions that actually convert
• Keep track of leads across your inbox, texts, and CRMs

Then this list is for you.

The Tools That Top Agents Are Actually Using, Organized by Pain Point

Each of these AI-powered tools is handpicked based on real use cases, transparent pricing, and verifiable performance. They’re not just techy toys. They are deal-closing machines.

 “I Can’t Follow Up Fast Enough”

1. Follow Up Boss (CRM + AI Lead Nurturing)

• Best for: Solo agents or teams
• What it does: Automates follow-ups via email and SMS based on lead behavior. Integrates with over 250 tools.
• Why agents love it: Smart sequences convert cold leads without constant babysitting.
• Price: Starts at $69/month
• Visit Follow Up Boss
  

2. Wise Agent

• Best for: Email nurturing on a budget
• What it does: AI-assisted email drip campaigns, task management, and landing pages.
• Why it’s different: Affordable with one-on-one onboarding.
• Price: $49/month
• Visit Wise Agent
  

3. Lofty

• Best for: CRM optimization and pipeline management
• What it does: Uses AI for lead scoring, qualification, and task prioritization.
• Why it’s different: Offers predictive analytics and smart task automation tailored to agent workflows.
• Price: Contact sales for custom pricing
• Visit Lofty
  

4. CINC (Commissions Inc)

• Best for: Real estate lead gen and nurturing
• What it does: Scores leads, automates follow-ups, and personalizes property recommendations.
• Why it’s different: Designed specifically for real estate with MLS integration and analytics.
• Price: $899/month + $200 for AI features
• Visit CINC

 “My Listings Aren’t Getting Clicks or Offers”

5. Collov AI (Virtual Staging)

• Best for: Listing agents
• What it does: Declutters and restyles rooms with AI-generated staging in seconds.
• Why agents love it: 23¢ per image staging beats $1,000 photo shoots.
• Price: Starts at $14/month
• Visit Collov AI
  

6. ChatGPT (Copywriting Assistant)

• Best for: Writing listing descriptions and social media posts
• What it does: Instantly generates polished, keyword-rich property write ups.
• Price: Free for basic, $20/month for Pro
• Try ChatGPT
  

7. Styldod

• Best for: All-in-one listing content creation
• What it does: Provides AI-powered virtual staging, image editing, and property description tools.
• Why it’s different: Offers a full marketing suite specifically built for real estate agents.
• Price: Based on credits; pricing varies by service
• Visit Styldod
  

8. REimagineHome

• Best for: Custom virtual staging and interior visualization
• What it does: Enhances empty or cluttered listing photos with high-quality, AI-generated designs.
• Why it’s different: Includes 3D room planning and style customization for immersive marketing.
• Price: From $14/month
• Visit REimagineHome

“I Need More Seller Leads, Not Just More Noise”

9. Catalyze AI

• Best for: Predictive seller lead generation
• What it does: Uses behavioral and event-driven data such as probate filings to predict who’s most likely to sell.
• Why pros use it: It narrows down the seller pool to only high-probability leads.
• Price: $180/month
• Visit Catalyze AI

10. SmartZip

• Best for: Geographic farming and data-backed prospecting
• What it does: Predictive analytics for identifying homeowners likely to sell in your zip code.
• Price: Starts at $500/month
• Visit SmartZip

11. Top Producer

• Best for: Farming leads and neighborhood branding
• What it does: Offers AI-driven content recommendations and automated campaigns.
• Why it’s different: Integrates with MLS data and includes powerful email marketing tools.
• Price: From $179/month
• Visit Top Producer
  

12. Deal Machine’s Alma

• Best for: Off-market property and investor outreach
• What it does: Identifies distressed or investment properties and automates owner follow-up.
• Why it’s different: Combines direct mail, skip tracing, and ROI analysis in one tool.
• Price: Starts at $99/month
• Visit Deal Machine

“I Don’t Have Time to Post on Social Media”

13. Coffee & Contracts

• Best for: Social media templates and post ideas
• What it does: Canva-ready content, reels, and memes created specifically for real estate agents.
• Why it’s different: It saves hours each week on content creation
• Price: $74/month for solo agents
• Visit Coffee & Contracts

14. Canva Pro with AI Tools

• Best for: Social media graphics and printed materials
• What it does: Templates for listing posts, postcards, IG stories, and more, with AI-powered copy suggestions and design ideas.
• Price: Free basic, $10/month for Pro
• Visit Canva
  

15. RealGrader

• Best for: Online reputation and social media profile optimization
• What it does: Manages your Google, Zillow, and social presence while monitoring reviews.
• Why it’s different: Offers audits across 181 digital checkpoints and reputation-building tools.
• Price: Starts at $97/month
• Visit RealGrader
  

16. Hootsuite with AI Assistant

• Best for: Social media scheduling and AI-powered content
• What it does: Manages posting across multiple platforms and provides engagement analytics.
• Why it’s different: Features AI tools for captions, post timing, and content ideas.
• Price: Starts at $99/month
• Visit Hootsuite

Will AI Replace Me? No. But Agents Who Use AI Will Replace Those Who Don’t

Here’s the truth: AI isn’t going to take your job. But agents who know how to use AI to scale their strengths such as following up faster, listing smarter, and posting more often will outsell those who don’t.

Here’s how top agents blend human and AI:

• Let AI write the first draft of your listing. Then you tweak it with local insight.
• Use AI to follow up automatically. Then jump in with a call to close.
• Automate Instagram posts. Then film one authentic video each week to stay real.

Start Here. Pick One Tool That Solves Your Biggest Bottleneck

You don’t need to master all of them. Just pick one tool from this list:

• Overwhelmed with follow-ups? Try Follow Up Boss or Wise Agent.
• Listings not converting? Use Collov AI and ChatGPT.
• Low seller lead flow? Explore Catalyze AI or SmartZip.
• No time for marketing? Use Coffee & Contracts or Canva AI.

The fastest-growing agents in 2025 aren’t working more. They are working smarter with AI.