Any business owner must appreciate the power of data. These days, so many data platforms can assist growing businesses in a way that prioritizes customers as well as revenue, but finding the right data platform to tap into is quite an enigma. Only the smartest and most resourceful business owners can tap into the right ones just enough to catapult out of these unprecedented times into unprecedented heights. A potent way to help your business go this far is to combine the BigQuery and Salesforce technologies. However, one cannot begin a discussion of these technologies without first considering their true nature: What are they, what can they achieve, and how can we put them to use for as long as possible? These are the questions one must answer before combining these two technologies.
What Is BigQuery?
First of all, BigQuery is one of the most versatile data warehouses in existence, offering serverless storage and unparalleled scaling capabilities. It even goes out of its way to include a query engine with which to analyze data. The excellent data analysis for which BigQuery allows enables business teams to make the most lucrative decisions. The queries performed within BigQuery can handle terabytes of information in seconds. Without addressing potential infrastructure problems, data teams can run queries this fast, bringing about efficient results. You will not even have to index new information manually.
Above all, BigQuery offers massive scale and unrivaled speed. Its versatility can completely change the dynamics of a business, prioritizing customers and maximizing productivity. BigQuery offers a way to take open and empathetic company culture and bring that culture to an online landscape. A business is only as flexible as the technologies to which it outsources data collection and analysis. BigQuery may not solve all of a business’s problems, but it can go a long way in terms of leveraging data against the most important decisions a business has to make. There are several technologies that may aid BigQuery in optimizing revenue capabilities for your company, the most immediate of which is Salesforce, so let us talk a bit about what Salesforce actually is.
What Is Salesforce?
While BigQuery’s purposes are fairly general, Salesforce focuses more on the marketing side of the veritable equation. More explicitly, Salesforce is a software businesses can use to close deals that have begun to go cold, advance a customer base through obtaining more prospects, and maintain relationships with unparalleled customer service. In fact, the complete suite of Salesforce modules includes sales, customer service, advertising, and information technology capabilities with which to dominate the technological and marketing landscapes.
The bottom line is that Salesforce helps teams communicate more effectively, whether that communication is intradepartmental or interdepartmental. Your business might employ many different applications or CRMs at the same time, obfuscating communication with media overhead. By leveraging Salesforce against internal miscommunication, businesses can succeed and generate massive profit.
From a less technological perspective, Salesforce allows for better coordination between marketing and sales teams. These two teams are the masterminds behind data usage and analysis. Reaching potential customers with highly tailored messages, marketing and sales teams can warm leads up just enough for those leads to take another bite out of what your business has to offer, and that is all there is to it. Salesforce is an amazing tool by itself, but a marketing team may also combine it with something equally potent, namely BigQuery. Let us discuss the advantages of combining the two.
- You Have A Good Case For Usage
Simply, your prospect data must resonate with the capabilities of both technologies. Making sure your data is up-to-date is a great way to get started with this ultimate linkage. With current data, you can send information from BigQuery to Salesforce and back in real time.
- You Need More of a Bird’s-Eye View
Salesforce can be an extremely potent business tool, but it often leaves data teams wanting more information. It offers a fairly immediate view of customers’ needs, so BigQuery needs to pick up the slack. Data regarding how often consumers use your product, customer behavior data, and demographic data are all items that live in BigQuery. To have the most well-rounded view of customers, a combination of the two may be necessary.
- No Scripts or APIs are Necessary
A masterful display of data analysis need not require code. Using SQL, you can access the information intrinsic to both BigQuery and Salesforce. You need not switch query languages or platforms to work with both. You have the power to use both of these potent technologies against indecision, the arch nemesis of the business owner. Scripts and APIs can often be burdensome to those who are not great with technology, so it is always prudent to use simple technological combinations.