Imagine your boss giving you a daily 30-minute break, not for coffee, lunch, or a walk, but to masturbate! Sounds like a bizarre joke, right? But for Erika Lust, a filmmaker and entrepreneur, this policy isn’t just real, it’s now a permanent part of her company culture.
What Led to This Unusual Policy?
In the early days of the pandemic, stress was mounting everywhere. Employees around the world were grappling with isolation, burnout, and emotional fatigue. Erika Lust, who runs a production company focused on erotic films, noticed that even her own staff seemed to be losing motivation.
So, in an unexpected move, she launched what she called the “self-pleasure break.” The idea? Let employees take time during the workday to masturbate, no shame, no secrecy.
This isn’t a hidden or unspoken perk. The policy is openly discussed. Staff are encouraged to take up to 30 minutes during their day to go somewhere private and “relieve stress,” as the company puts it. Erika even set up a designated room in the office equipped with mood lighting, comfy furniture, and yes, adult toys to make the experience more comfortable.
But what’s even more surprising is the reason behind it.
The Science & Strategy Behind the Policy
According to Erika, the decision isn’t just about making headlines or being edgy. It’s about boosting productivity and mental health.
When we feel good, we work better
She explained in multiple interviews. She cited studies showing that masturbation can reduce stress, release endorphins, and even improve focus.
From her perspective, it’s not that different from taking a walk or hitting the gym on your break, it’s just more taboo to talk about.
It’s Real, & Staff Are Loving It
Surprisingly, many staff members embraced the policy. One employee reported feeling “more relaxed and less anxious” after incorporating it into their daily routine. Another said it helped reduce stress during tense production deadlines.
Still, not everyone is on board. Some employees reportedly passed on the offer altogether, saying it wasn’t for them, and Erika made it clear that participation is entirely optional.
Public Reaction? A lot of Eyebrows Raised!
When the news first broke, the internet did what it always does , exploded with opinions. Some praised Erika’s approach as revolutionary and honest. Others criticized it as attention-seeking or simply inappropriate for the workplace. But despite the mixed reactions, Erika stood firm. To her, creating a safe space for self-pleasure is no different from promoting mindfulness, therapy, or flexible hours.
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