The Seek Society, a sydney-based eco-camping essentials company, was started by Phoebe Colbrelli-Cox & Charity Turner. As of January 2024, The Seek Society net worth is $4 million and their annual revenue is not disclosed. 

In 2018 August, they appeared on Season 4th of Shark Tank Australia seeking 200,000 for 30% of equity valuing the company at $667K. The company focuses on top-quality canvas tents but isn’t adding more products to the business. Hence, the Sharks were not interested in investing in the company.

As of 2024 January, the company is still in business. You can purchase products through e-commerce channels such as their website and Amazon. 

The Seek Society Net Worth

Net worth$4 million
Annual Sales RevenueNot Disclosed
ProfitsNot Disclosed
Lifetime salesNot Disclosed
FoundersPhoebe Colbrelli-Cox & Charity Turner
Employees25 employees

The Seek Society Net Worth Timeline

Net Worth 2024$4 million
Net Worth 2023$3.8 million
Net Worth 2022$3.6 million
Net Worth 2021$3.5 million
Net worth valuation 2018 before appearing on Shark Tank  $667K

The Seek Society Pitch on Shark Tank

Company nameThe Seek Society
ProductEarth conscious camping and outdoor canvas tents
EpisodeSeason 04 Episode 13
Founders Phoebe Colbrelli-Cox & Charity Turner
Asked for$200,000 for 30% Stake
Final dealNo Deal
SharksNo Sharks
LocationNew South Wales, Australia

Don’t miss these product from Season 04

The Seek Society Founders

The Seek Society was founded by Phoebe Colbrelli-Cox & Charity Turner. They are a husband and wife duo. The Seek Society’s founders, Phoebe Colbrelli-Cox & Charity Turner, have a net worth of 3.7 million USD as of 2024.

Key accomplishments

2018The company appeared on Shark Tank Australia Season 04.
The business grew into the markets of the United States and New Zealand.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Seek Society and its continued success.

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