Introduction: The Problem
Think about this: It’s a Friday night, and you’re hanging out with friends in a quiet park. What starts as a harmless conversation soon turns into a reckless idea – breaking into an abandoned house for fun. You hesitate. Trespassing is a crime. You know that. But your friends are excited, laughing about how thrilling it would be. They dismiss your worries, saying, “It’s harmless,” and “Everyone does it.”
Suddenly, your own logic feels shaky. If everyone else is okay with it, why are you the only one feeling bad?
Moments like these highlight a powerful but often overlooked force, social influence. It’s the subtle pressure to fit in, act like those around you, or just avoid feeling left out.
People often think crime is a personal choice. You either do something bad or you don’t. But social influence can make good people do bad things. And recent research shows it’s more powerful than many of us realize.
Researchers Jiun-Yih Huang and Chien-An Chen recently published a study in the Journal of Police and Criminal Psychology that dives into this exact issue. They discovered that social influence, especially how we think others approve or disapprove of our actions, plays a huge role in turning criminal intentions into actual crimes. (Source)
The Emotional Impact: Why Social Influence Can Be So Powerful
Imagine being surrounded by friends encouraging you to try something risky. Maybe it’s something illegal but seems harmless, like sneaking into an abandoned building. Or maybe it’s something more serious, like shoplifting or vandalism.
But why does this happen? It’s not always about someone directly pressuring you. Your friends don’t have to push you into doing something risky. Sometimes, it’s their approval or casual acceptance of risky behavior that makes you doubt your own judgment.
You don’t want to be the outsider. You don’t want to look boring or scared. So, you give in. Later, you might even wonder why you acted against your better judgment.
This kind of social influence is incredibly common. It’s not always obvious. It can be as subtle as a friend’s approving smile or a casual comment like, “Don’t be such a wimp.”
And in the digital world, this influence is even stronger. Online communities can amplify risky behavior. When people see dangerous or illegal activities getting attention or approval on social media, it creates a false sense of acceptability. Viral challenges that involve vandalism or theft are perfect examples. Many people join in, not because they agree with the act, but because it seems normal when everyone else is doing it.
Understanding how social influence works is essential for anyone trying to understand criminal behavior. It shows that crime is not always about personal choices or intentions. Sometimes, it’s about the influence of the people around you.
The Science Behind Social Influence: The Theory of Planned Behavior
The Theory of Planned Behavior (TPB) is a well-known framework used to explain why people act the way they do. It suggests that our actions are shaped by three main factors:
- Attitudes: How we feel about a particular action. Is it good or bad?
- Subjective Norms: What we think other people expect us to do. Do the people we care about approve or disapprove of the behavior?
- Perceived Behavioral Control: How much control we feel we have over the action. Can we do it successfully?
But here’s the key point: Not all these factors matter equally. According to the study by Huang and Chen, subjective norms are a major predictor of whether someone’s criminal intentions turn into actual behavior.
In their research, they surveyed 864 adult males in Taiwan to find out why some people act on their criminal intentions while others do not. They focused on crimes like assault, theft, and drug use.
Their findings were striking. When people believed their friends or peers approved of certain criminal actions, they were far more likely to act on those intentions. This shows that peer approval or perceived acceptance can override personal doubts or concerns.
What’s even more surprising is what didn’t matter as much:
- Planning: Whether someone carefully thought through their actions or acted impulsively didn’t seem to make a big difference.
- Anticipated Regret: Even when people felt bad about their intentions, it didn’t always stop them from acting on those intentions.
The research suggests that what others think — or what we think they think — has more power over our actions than our own regrets or planning.

Real-World Takeaway: What You Can Learn From This
Understanding how social influence works can help you make sense of why some people engage in criminal behavior despite knowing it’s wrong. Here are some practical takeaways:
- Social Influence is Powerful.
Whether online or in-person, people tend to mirror the behavior of those around them. It’s not always about direct pressure. Often, it’s about trying to fit in. - Subjective Norms Matter More Than Regret.
Even if someone feels bad about their actions, they might still follow through if they believe others approve. - Prevention Requires Understanding Group Dynamics.
Effective crime prevention isn’t just about changing individual attitudes. It’s about changing group norms. - Digital Influence is Real.
Online communities can create echo chambers where risky behavior feels normal. Understanding how these digital groups work is essential for future research. - Awareness Can Be a Shield.
Simply being aware of how social influence works can help you avoid falling into traps of group approval.
Conclusion: Understanding Crime Through a Social Lens
Crime isn’t always about individual decisions. It’s about the people around you, the signals they give, and how those signals affect your own choices.
Recognizing the power of social influence can open new doors for understanding crime. It can also help you design better prevention strategies, whether you’re studying youth crime, online challenges, or even workplace corruption.
The same social forces that encourage risky or illegal behavior can also be used to promote positive change. And learning to recognize those forces is a powerful skill.
Don’t miss these other new research findings as well.