The Muddy Water Camo Net Worth 2023 Update (Before & After Shark Tank)


The Muddy Water Camo, Advanced camo apparel, was started by Steve Maloney and Stephen Kirkpatrick in 2010. As of September 2023, The Muddy Water Camo’s net worth is $2.5 Million and they’re pulling in a whopping $1 Million in annual revenue. 

On February 22, 2013, they appeared on Season 4 of Shark Tank USA seeking $150,000 for 5% equity valuing the company at $3 Million. However, the Sharks were not interested in investing in The Muddy Water Camo. Steve Maloney and Stephen Kirkpatrick declined every offer of the sharks and didn’t even go for a counteroffer.

Muddy Water Camo is still in business. They have rebranded the product to Muddy Waters Outdoors. Products are available to purchase from the official website.

The Muddy Water Camo Net Worth

Net worth$2.5 Million (2023)
Annual Sales Revenue$1 Million (2022)
Lifetime sales
InvestorNo deal
FoundersSteve Maloney and Stephen Kirkpatrick

The Muddy Water Camo Net Worth Timeline

Net Worth 2023$2.5 Million
Net Worth 2022$2 Million
Net Worth 2021$1.5 Million
Net Worth 2020$1 Million
Net worth valuation in 2013 before appearing on Shark Tank  $3 Million (Business valuation)

The Muddy Water Camo Pitch on Shark Tank

Company nameThe Muddy Water Camo
ProductAdvanced camo apparel
EpisodeSeason 04 Episode 17
Founders Steve Maloney and Stephen Kirkpatrick
Asked for$150,000 for 5% equity
Final dealNo deal
LocationRidgeland, Mississippi.

The Muddy Water Camo Founders

The Muddy Water Camo was founded by Steve Maloney and Stephen Kirkpatrick in 2010. They want to make the perfect duck hunting camo suit for hunters. The founders made this possible because they loved to go hunting in the summer. The Muddy Water Camo’s founders, Steve Maloney and Stephen Kirkpatrick, have a net worth of USD 1 Million as of 2023.

Key accomplishments:

2023created the best camouflage in the industry
2013Featured in Shark Tank 


From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of The Muddy Water Camo and its continued success.