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The Kooler Net Worth 2023 Update (Before & After Shark Tank)


The Kooler is an insulated beverage cooler. This was started by Stan Efferding in 2014. The Kooler’s net worth was $150,000 in 2017 based on the Shark Tank deal.

In February 2017 they appeared on Season 7  of Shark Tank USA and made a deal with Daymond John, $50,000 for 33.3% of equity.

The Kooler saw progress in business after the Shark Tank pitch and became a popular product especially among athletes. However the business gradually faced a number of challenges and it went down in 2021. The Kooler is no longer available in the market.

The Kooler Net Worth

Net worth$333,000 business valuation (2017)
Annual Sales Revenue
Lifetime sales
InvestorDaymond John
FounderStan Efferding

The Kooler Net Worth Timeline

Net Worth 2023Out of business 
Net Worth 2022Out of business 
Net Worth 2021Out of business 
Net Worth 2020
Net worth valuation in 2017 after appearing on Shark Tank  $150,000 
Net worth valuation in 2017 before appearing on Shark Tank  $333,000

The Kooler Pitch on Shark Tank

Company nameThe Kooler
ProductAn insulated beverage cooler
EpisodeSeason 08 Episode 15
FounderStan Efferding
Asked for$50,000 for 15% equity
Final deal$50,000 for 33.3% equity
SharkDaymond John
LocationPortland, Oregon 

Don’t miss these products from Season 8

The Kooler Founder

The Kooler was founded by Stan Efferding in 2014. Stan is a well known accomplished athlete. He is an American IFBB professional body builder and a powerlifter. Stan is also a brilliant entrepreneur owning three startup businesses. The Kooler’s founder Stan Efferding, has a net worth of around 3-5 million USD as of 2023.

Key accomplishments

2017The company appeared on Shark Tank pitch and won a deal 


Some companies that appear on the show have not achieved great success, and the The Kooler was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  The Kooler went out of business in 2021. And the product is no longer available in the market.

What do you think?

Written by GAG Team


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