The Guitar Strap Co. is a custom-designed guitar straps business. This was started by Tony Croce, Mike Nayer, and David Jardine in 2017. The Guitar Strap Co.’s net worth is $2.3 Million.

In 2017, they appeared on Season 03 of Shark Tank Australia and made a deal with Janine Allis, $100,000 for 25% of equity. The final valuation was $400,000, down from the founder’s initial estimate of $1 million.

Although Sharks had specific issues regarding the pitch, The Guitar Strap Co. managed to secure a deal. After the show, The Guitar Strap Co. experienced business growth, and as of January 2024, it is still active in the market. Head to The Guitar Strap Co. website to get their services.

The Guitar Strap Co. Net Worth

Net worth$2.3 Million
Annual Sales Revenue–
Profits–
Lifetime sales–
InvestorJanine Allis
FoundersTony Croce, Mike Nayer, and David Jardine
Employees<10

The Guitar Strap Co. Net Worth Timeline

Net Worth 2024$2.3 Million
Net Worth 2023$2 Million
Net Worth 2022$1.5 Million
Net Worth 2021$1.2 Million
Net worth valuation in 2017 after appearing on Shark Tank  $400,000
Net worth valuation in 2017 before appearing on Shark Tank  $1 Million

The Guitar Strap Co. Pitch on Shark Tank

ProductA custom-designed guitar straps business
EpisodeSeason 03 Episode 06
FoundersTony Croce, Mike Nayer, and David Jardine
Asked for$100,000 for 10% equity
Company nameThe Guitar Strap Co.
Final deal$100,000 for 25% equity
SharkJanine Allis
LocationPerth, Australia 

Don’t miss these products from Season 03

The Guitar Strap Co. Founders

Tony Croce, Mike Nayer, and David Jardine founded The Guitar Strap Co. in 2017. Tony, Mike, and David are friends and professional musicians. The Guitar Strap Co.’s founders, Tony Croce, Mike Nayer, and David Jardine’s net worths are unknown as of 2024.

Key accomplishments

YearAccomplishment
2017The Guitar Strap Co. was featured on Shark Tank and secured a deal. 

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for The Guitar Strap Co. and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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