Liz Martin created Tangle Pets to make hair brushing fun for children by combining plush toys with detangling brushes.
In 2017, she appeared on Shark Tank and secured a $75,000 investment from Lori Greiner for 50% equity. Following the show, Tangle Pets experienced significant growth, achieving over $12 million in sales within two years and expanding to more than 20,000 retail locations.
As of 2024, the company’s net worth is estimated at approximately $1.43 million. Tangle Pets continues to operate, offering its products through various e-commerce platforms.
Tangle Pets Net Worth
| Net worth | $1.43 million (2025) |
| Annual Sales Revenue | $5 million (2025) |
| Profits | Not available |
| Lifetime sales | $12 million |
| Investor | Lori Greiner |
| Founder | Liz Martin |
| Employees | Not available |
Tangle Pets Pitch on Shark Tank
| Company name | Tangle Pets |
| Product | Hairbrush for children attached to a stuffed plush animal |
| Episode | Season 09 Episode 03 |
| Founder | Liz Martin |
| Asked for | $75,000 for 35% equity |
| Final deal | $75,000 for 50% equity |
| Shark | Lori Greiner |
| Location | Hawthorne, California |
Don’t miss these products from Season 09
Tangle Pets Founder
Tangle Pets was founded by Liz Martin in 2017. Liz Martin, a businesswoman, developed detangling hair brushes for children. Her invention involved attaching a stuffed animal to a hairbrush, inspired by the challenge of brushing her three thick-haired daughters’ hair. Tangle Pets’s founder, Liz Martin, has a net worth of 08 million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2017 | The company appeared on Shark Tank Season 09 and got the deal from Lori Greiner. |
| 2022 | You can easily find these products at Walmart, Target, and on the company’s Amazon store as of June 2022. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Tangle Pets and its continued success.