Every new parent knows the struggle, trying to dress a squirming baby while they cry, wriggle, and fight against tiny armholes. For Carrie Shaltz-Haslup, this struggle became personal when she watched her brother and sister-in-law wrestle with dressing their newborn, turning what should be a simple task into a stressful battle.
Determined to find an easier way, she created Tabeeze, a baby onesie that snaps at the shoulders and slides on from the bottom, making dressing and diaper changes faster, gentler, and tear-free.
Carrie, an architect by trade, had no background in baby clothing. However, she was determined to make life easier for parents. In late 2021, she launched Tabeeze, choosing organic materials and ethical manufacturing to ensure safety and sustainability.
When Carrie introduced Tabeeze on Shark Tank Season 16, she sought investment to help scale her business and reach more parents desperate for a better solution.
With a unique, patented design and a growing reputation among NICUs, she was confident that her product had the potential to revolutionize baby clothing.
But would the Sharks see the same potential? Let’s dive into her Shark Tank journey, the deal she landed with Daymond John, and how the company has grown since the show aired.
Tabeeze’s Journey Before Shark Tank
The idea for Tabeeze was born out of a simple but frustrating problem. Dressing a baby isn’t easy, and traditional onesies don’t make it any better.
“Tabeeze opens at the shoulders and slides up from the feet, fastening with simple snaps,” allowing parents to dress their baby without struggling​. The design also has a unique advantage for newborns with medical needs.
“It allows for quick diaper changes without removing medical equipment, making it especially useful for babies in NICUs (Neonatal Intensive Care Units).”
Carrie
Despite the product’s innovation, sales remained low. “She sells Tabeeze direct-to-consumer through social media and word of mouth,” but without a solid marketing plan, growth was slow​.
When she appeared on Shark Tank, her total sales were $26,000 the previous year and $17,000 so far in the current year​. This made it difficult to justify her $1 million valuation, something the Sharks would soon question.
Perhaps the most shocking revelation was that “Carrie had already invested $1 million of her own money,” most of it spent on consultants who failed to deliver results​. This raised concerns among the Sharks.
Many believed it was an unsustainable business decision. However, there was a major opportunity ahead. “One hospital network was already testing the product and considering an annual order of 80,000 units for NICU use,” which could significantly boost sales​.
With patents in place and growing interest, all Carrie needed was an investor to help her scale.
Shark Tank Pitch Recap
Carrie walked onto the Shark Tank stage, holding a baby onesie in her hands. She demonstrated how it worked, snapping it open at the shoulders and sliding it on from the bottom.
“The garments were put on starting from the bottom, no more tugging over the head,” she explained​. This design made dressing a baby easier. It also reduced stress for both parents and infants​.
The Sharks quickly started asking questions. Lori Greiner wanted to know if similar products were available, and if alternatives like Velcro had been explored​.
Carrie confidently responded that “Tabeeze was the first of its kind” and had no direct competitors offering the same patented functionality​.
Kendra Scott raised concerns about zippers catching on babies’ skin. Carrie reassured her that the design prevented such issues​.
When the conversation turned to finances, Kevin O’Leary was blunt. “You’ve only made $26,000 in sales last year and $17,000 so far this year. How does that justify a $1 million valuation?” he asked​.
Carrie admitted marketing was her biggest challenge. She had relied mostly on organic sales instead of a structured strategy​.
But the biggest shock came when she revealed her personal investment. “She had already put in $1 million of her own money, most of it going to consultants who ultimately failed to deliver results,” a fact that left the Sharks stunned​.
Mark Cuban and Lori Greiner were especially skeptical. They pointed out that after seven years in business, the slow growth was a concern​.
Despite these concerns, Daymond John saw potential. He made an offer: “$100,000 for 45% equity, with a focus on licensing”​. Carrie hesitated. She needed to consult her father, who owned 35% of the company​. After a quick phone call, she successfully negotiated the equity down to 33.3%, sealing the deal​.
Tabeeze Shark Tank Update
The Shark Tank effect was immediate. “After the episode aired, Tabeeze saw a big increase in website traffic, sales, and social media exposure,” proving that parents were eager for a better solution​.
The company’s estimated net worth also grew significantly. “With an estimated 10% yearly growth rate, the current net worth of Tabeeze in 2025 is about $439,000,” up from $300,300 post-Shark Tank​.
The company’s momentum didn’t stop there. Tabeeze was featured in TIME’s Best Inventions list, bringing even more credibility to the brand​.
It also expanded its product line to include “Snappy Tees and Zippy-Leg Rompers,” giving parents even more convenient clothing options​.
Tabeeze remained committed to its NICU donation program. “For every Tabeeze item purchased, the company donates one to a NICU,” reinforcing its mission to support medically vulnerable newborns​.
Products are currently available on the Tabeeze website and Amazon, with plans to expand into more retail stores​.
Future Plans
Tabeeze is focused on expanding into more retail stores, securing hospital contracts, and exploring licensing opportunities with Daymond John’s guidance​.
With a stronger marketing strategy, the company aims to reach more parents and medical professionals who can benefit from its unique design​.
Final Thoughts
Carrie Shaltz-Haslup turned a common parenting frustration into an innovative, Shark-backed business. While some Sharks had doubts, Daymond John saw the long-term potential and joined her mission​.
With growing sales, brand recognition, and strong NICU partnerships, Tabeeze is on its way to becoming a household name in baby apparel​.
Will it continue to grow? The signs look promising.
We’re closely following the company to bring you valuable insights. Stay tuned for the latest updates on Tabeeze!
Feature Image Credit: @abc/@christopherwillard
