Surprise Cake Net Worth 2023 Update (Before & After Shark Tank)

Surprise Cake, a cake product, was started by Jordan Long and Liz Charm in 2018. As of December 2023,  Surprise Cake’s net worth is $3 million and they were less than $5 million annual revenue in 2022. 

In November 2021, they appeared on Season 12 of Shark Tank USA seeking $200,000 for 8% equity valuing the company at $2.5 million. But the Sharks were not interested in investing in  Surprise Cake. The Sharks all believe that the pair isn’t concentrating enough to make the company appealing for an investor. 

As of 2023 December, the company is still in business. You can purchase products through e-commerce channels such as their website and Amazon. 

 Surprise Cake Net Worth

Net worth$3 million (2023)
Annual Sales RevenueLess than $5 million (2022)
Lifetime sales
FoundersJordan Long and Liz Charm
Employees1-10 employees

Surprise Cake Net Worth Timeline

Net Worth 2023$3 million
Net Worth 2022$2.8 million
Net worth valuation 2021 before appearing on Shark Tank  $2.5 million

Surprise Cake Pitch on Shark Tank

Company nameSurprise Cake
ProductA cake stand that pops up and allows you to hide surprises inside the cake
EpisodeSeason 12 Episode 04
Founders Jordan Long and Liz Charm
Asked for$200,000 for 8% equity
Final dealNo Deal
SharksNo Sharks
LocationWashington St, Woburn

Don’t miss these product from Season 12

Surprise Cake Founders

Surprise Cake was founded by Jordan Long and Liz Charm in 2018. Liz Charm is a baker, and her son Jordan Long is an engineer. Liz began creating her initial “surprise cakes” many years ago for her kids’ birthdays.  Surprise Cake’s founders, Jordan Long and Liz Charm, have a net worth of 600K USD as of 2023.

Key accomplishments

2021The company appeared on Shark Tank Season 12.
As of August 2022, the yearly income is below $5 million.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for  Surprise Cake and its continued success.

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