Imagine waking up on the morning of an important event, maybe a big meeting, a first date, or even your own wedding. As you look in the mirror, a massive pimple stares back at you, ruining your confidence.
For years, men had no easy way to cover blemishes without borrowing products made for women.That’s where Stryx changed the game.
It introduced a discreet and easy-to-use men’s concealer that blends seamlessly into the skin. This solved a problem most men never thought had a solution.
Stryx was founded in 2019 by Devir Kahan and Jon Shanahan with a simple idea. They wanted to create cosmetic products designed specifically for men that were discreet and easy to use.
The brand quickly gained attention for its sleek, masculine packaging and lightweight formulas. These products helped men cover blemishes and improve their skin without the stigma of traditional makeup.
In May 2022, Kahan and Shanahan pitched their idea on Season 13, Episode 24 of Shark Tank. They asked the Sharks for $600,000 in exchange for 5% equity.
Some Sharks were skeptical about the demand for men’s cosmetics.
However, Robert Herjavec saw potential and offered $600,000 for 10% equity. The founders accepted the deal, but it later fell through after the show.
Stryx Pitch on The US Shark Tank [Info Card]
Company name | Stryx |
Product | Cosmetics and skincare for men |
Episode | Season 13 Episode 23 |
Founders | Devir Kahan and Jon Shanahan |
Asked for | $600,000 for 5% equity |
Final deal | $600,000 for 10% equity |
Shark | Robert Herjavec |
Location | New York Area, East Coast, Northeastern US |
Despite this setback, Stryx continued to grow. It expanded into major retailers and gained recognition in the men’s grooming industry.
Stryx Net Worth and Updates After Shark Tank
Even without a Shark’s backing, Stryx thrived in the market. It proved that a great product and smart marketing can drive success.
After their Shark Tank appearance, the company expanded its retail partnerships. It secured shelf space in Target, Urban Outfitters, Nordstrom, and Amazon.
Stryx initially launched in CVS, but the retailer later discontinued the brand. This forced the company to shift its retail strategy.
Financially, Stryx’s net worth saw steady growth. By 2022, the company generated approximately $1.5 million in annual revenue.
It also attracted major investors, raising $1.6 million over six financing rounds. Investors included 1517 Fund, 37 Angels, IgniteXL Ventures, and Pareto Holdings. This funding helped Stryx expand its product line and reach more customers.
Beyond funding, media recognition boosted Stryx’s success. The brand was featured in Forbes, The Wall Street Journal, and The Washington Post, which helped build credibility.
In 2022, co-founder Devir Kahan was named in Forbes 30 Under 30. This further strengthened Stryx’s reputation in the men’s grooming industry.
Social media also played a key role in Stryx’s growth. The brand built a direct-to-consumer business through viral marketing.
It amassed nearly 160,000 Instagram followers and an even larger audience on TikTok. These platforms helped boost brand awareness and sales.
Stryx didn’t stop with its original products. The company expanded its skincare line with the launch of Pimple Patches. This product addressed even more grooming concerns for men.
The biggest milestone came in May 2023, when Stryx was acquired by Foundry. Foundry is a brand platform that specializes in growing online businesses. The acquisition allowed Stryx to scale further while also giving the founders a successful exit.
After the sale, both founders moved on to new ventures. Jon Shanahan is now the VP of Marketing at TRX Training. Devir Kahan co-founded a new company called Credistry.
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Stryx Founders
Stryx was founded by Devir Kahan and Jon Shanahan in 2018. Devir is the founder, and Jon serves as the Chief Marketing Officer. Jon, with his excellent marketing knowledge, promoted the products on TikTok, making them an instant hit.
While exact numbers are unknown, based on Stryx’s valuation, acquisition, and revenue, both Devir Kahan and Jon Shanahan likely have a net worth of $3.5 million each as of 2025.
This estimate could vary depending on whether they received an upfront payout or structured earnings from the acquisition.
Key accomplishments
Year | Accomplishment |
2021 | The company appeared on Shark Tank Season 13 and got the deal from Robert Herjavec. |
2020 | The company had a successful Kickstarter Campaign and raised $11,834 funding. |