"Boogie Box Fitness" Net Worth 2023 Update

Boogie Box Fitness is a DVD series of dance fitness routines. Dede Barbanti-Parra and Kathy Lamm founded Boogie Box Fitness in 2009. Boogie Box Fitness’s net worth was $1 million at the time of their pitch in 2009, based on the $700,000 offer for 70% of the equity of the company. 

They appeared in Season 01 of Shark Tank USA in 2009. But, the Sharks were not interested in investing in Boogie Box Fitness. 

Boogie Box Fitness could not secure a deal from its pitch. However, they continued to be in business. The exposure received from the show helped Boogy Box Fitness to expand its customer base. The product was also featured in several other TV shows after Shark Tank. Later on, Boogie Box Fitness was rebranded as BBX. Although Boogie Box Fitness indicated notable growth, it ceased operations in 2021. Boogie Box Fitness is no longer active in the market.

Boogie Box Fitness Net Worth

Net worth$10 million (2021)
Annual Sales Revenue$5 million (2021)
Lifetime sales
FoundersDede Barbanti-Parra and Kathy Lamm

Boogie Box Fitness Net Worth Timeline

Net Worth 2023Out of business
Net Worth 2022Out of business
Net Worth 2021$10 million
Net worth valuation in 2009 before appearing on Shark Tank  $1 million (business valuation)

Boogie Box Fitness Pitch on Shark Tank

Company nameBoogie Box Fitness
ProductA DVD series of dance fitness routines
EpisodeSeason 01 Episode 07
FoundersDede Barbanti-Parra and Kathy Lamm
Asked for$700,000 for 70% equity
Final dealNo deal
SharkNo shark

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Boogie Box Fitness Founders

Dede Barbanti-Parra and Kathy Lamm founded Boogie Box Fitness in 2009. Dede is a professional choreographer. Her personal experiences mostly encouraged Dede to commence Boogie Box Fitness. Kathy is one of Dede’s mutual friends. She joined Dede’s business venture as the Chief Operating Officer. Boogie Box Fitness’s founders Dede Barbanti-Parra and Kathy Lamm’s net worths are unknown as of 2023.

Key accomplishments

2009Boogie Box Fitness was featured in Shark Tank.


Some companies that appear on the show have not achieved great success, and the Boogie Box Fitness was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Boogie Box Fitness went out of business in 2021. And the product is no longer available in the market.

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