SORSOAP made waves on Shark Tank with its unconventional approach to muscle recovery, combining exfoliating soap with the therapeutic technique of muscle scraping.
But what seemed like a slam-dunk wellness product backed by Mark Cuban took an unexpected turn. What happened after the cameras stopped rolling? Is SORSOAP still around, and if not, what went wrong?
Let’s dive deep into the story behind SORSOAP, its net worth in 2024, and the decisions that led to its fate.
Who’s Behind SORSOAP?
SORSOAP was created by two best friends, David and Daniel, both passionate about physical recovery, athletics, and entrepreneurship. The duo co-founded SORx, a wellness brand dedicated to mobility and muscle relief.
With backgrounds in kinesiology and competitive sports, they understood firsthand the need for innovative at-home recovery tools.
“We wanted to create something athletes and regular folks alike could use every day, not just a tool, but an experience,” said David during the Shark Tank pitch.
Their combination of soap and muscle scraping was born out of personal frustration with complicated recovery routines. They transformed that need into a product that was as intuitive as a shower but as effective as a massage gun.
SORSOAP’s founders David Restiano and Dr. Dan Staats’ net worth is unknown as of 2025. However, based on the deal, they should have an approximate net worth of $400,000.
The Shark Tank Pitch: High Stakes in the Tank
David and Daniel entered Shark Tank in Season 15, Episode 20, asking for $100,000 for 10% equity, implying a $1 million valuation. They demonstrated how their soap-infused massage bar could relieve muscle tension and improve circulation in a user’s daily shower routine.
The product caught the attention of all five Sharks, particularly due to its novelty and low-cost production.
“This is one of the most unique body care tools I’ve seen on this show,” said Daymond John.
Mark Cuban, who has previously invested in fitness-centric startups, immediately connected with the recovery-focused mission. He offered $100,000 for 15%, contingent on them building a stronger e-commerce foundation.
“It’s not just about the product, it’s about the community you build around it,” Cuban said.
The founders accepted Mark’s offer, believing his tech and branding expertise could help scale their business.
SORSOAP Pitch on Shark Tank (Quick Info Card).
| Product | A muscle recovery soap |
| Episode | Season 15 Episode 20 |
| Company name | SORSOAP |
| Founders | David Restiano, and Dr. Dan Staats |
| Asked for | $100,000 for 10% equity |
| Final deal | $100,000 for 20% equity |
| Shark | Mark Cuban |
| Location | Mantoloking, New Jersey |
What Happened After Shark Tank?
Shortly after the episode aired, SORSOAP experienced the typical Shark Tank effect, a massive traffic spike, social media buzz, and thousands of orders. The product quickly sold out.
However, logistical issues began surfacing. According to customer reviews and Reddit threads, some users experienced delays, faulty tracking links, and unresponsive customer service.
One buyer wrote, “It’s a great idea, but I never got my order. I tried emailing twice and never heard back.”
While initial sales were impressive, reportedly over $250,000 in the first 60 days, the momentum didn’t last. Their website experienced downtimes, and customer reviews increasingly cited issues with product durability and lack of follow-up support.
Why Is SORSOAP Closed? What Went Wrong?
By early 2024, SORSOAP’s website had been taken offline, and the product was marked as “unavailable” on major retail platforms. SORSOAP was officially discontinued.
According to reports from Shark Tank Insights, the closure stemmed from a combination of poor inventory management, operational bottlenecks, and unmet post-show demand. A key turning point was when they switched fulfillment partners and experienced a breakdown in shipping efficiency.
They eventually rebranded under the parent name SORx, shifting focus from soap to a broader line of muscle scraping tools.
“We realized the soap bar had scalability issues. It wasn’t sustainable at the volume we needed,” said co-founder Daniel in a post-show interview.
What Is SORSOAP’s New Name?
SORSOAP now exists under the umbrella of SORx, which markets itself as a performance recovery brand. While the original soap bars are no longer in production, SORx continues to sell handheld scraping tools and recovery products.
The company’s pivot allowed them to retain loyal customers while moving away from the limitations of perishable inventory and fulfillment-heavy logistics.
SORSOAP Reviews: The Good, the Bad & the Frustrating
Early reviews praised the concept and effectiveness:
- “I used it post-workout, and my soreness reduced noticeably.”
- “It felt like a spa experience at home.”
However, problems emerged with product quality and fulfillment:
- Several users reported the soap separating from the scraping handle after a few uses.
- Others experienced customer service lapses, such as unanswered emails and shipping issues.
On Trustpilot and Amazon, SORSOAP held an average rating of 3.2 out of 5 stars.
Did the Sharks’ Investment Pay Off? Inside SORSOAP’s Rise & Fall
Although SORSOAP initially generated over $250,000 in revenue post-Shark Tank, it didn’t translate into lasting profitability. Inventory issues and fulfillment delays quickly damaged brand trust.
Despite the challenges, Mark Cuban’s involvement helped the founders rethink their business model. The new brand, SORx, has since streamlined its offerings and improved customer communication.
“We learned more in 6 months after Shark Tank than we did in 3 years of startup life,” Daniel said.
RELATED: Top 4 Most Successful Shark Tank Investments of Mark Cuban
How Much Did Mark Cuban Make from SORSOAP?
While the exact ROI is unknown, sources estimate Mark Cuban’s 15% stake in SORSOAP (and now SORx) is worth between $40,000 and $60,000 today.
Unlike major wins like Scrub Daddy or Everlywell, SORSOAP was a minor return for Cuban. However, his guidance influenced the founders’ pivot to a more sustainable business.
Cuban continues to support their efforts under the SORx brand, although his financial returns remain modest.
RELATED: How Mark Cuban Went from Tech Challenges to Shark Tank Success
Mark Cuban’s Other Shark Tank Investments
Mark Cuban is known for investing in scalable tech and wellness startups. In addition to SORSOAP, his successful deals include:
- Ten Thirty One Productions: Acquired for $2 million.
- Rugged Maniac: Sold for over $10 million.
- Alyssa’s Cookies: Still running, reportedly generating over $5 million annually.
While SORSOAP didn’t reach these heights, it contributed to Cuban’s diverse Shark Tank portfolio of over 85 companies.
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TL;DR
SORSOAP net worth in 2024 is $60K. The company shut down due to fulfillment issues and rebranded as SORx, focusing on recovery tools.
