Tips for a Social Media Marketing Strategy for Schools

Although many schools rarely use social media platforms for marketing, these channels offer tons of benefits. Educational institutions can utilize social media to improve their brand visibility and attract more prospective students. Social media platforms can also be useful for communicating with students, parents, and alumni. So, if you are ready to enjoy these pros, you’ve come to the right place. Let’s explore proven tips for a social media marketing strategy for schools.

Set measurable goals

Once you are ready to optimize the social media marketing for your school, create goals for what you want to achieve. Do you want to increase the number of students in your school? Are you looking for ways to engage the parents/guardians of your students? Do you want your school to be more popular? Determine what you want to attain with your activities on social media and specify how you will measure these goals.

Study competitors

If you are new to using social media for businesses, you may struggle to understand how to handle it. Therefore, you should take the time to learn from your competitors. Look at nearby schools with similar sizes and student demographics and study how they use social media. Pay attention to their social media strategies, engagement, posting frequency, and content types. Learning from them can help you create the right strategy for your school.

Also, find out the gaps in their tactics. Bridging these gaps in your strategy can give you a competitive advantage on social media.

While schools can use several social media platforms for marketing, maximizing the features of these channels can be tasking. Besides, using too many channels can be difficult unless you have a dedicated social media team. Given this, it’s paramount to select about three platforms with the majority of your audience. Which social media channels do most of your target audiences visit regularly? Such channels can help you make the most of your social media campaign.

Additionally, consider the content types you want to upload on your page. Do you want to upload short videos and pictures of your school activities? Instagram may be your best option. Are you interested in uploading educational videos? Don’t hesitate to create a YouTube channel for your school. Buy YouTube views from Instant Famous to kick-start your YouTube campaign and attract more engagement.

Set up profiles to showcase your brand

Account set-up is one of the most crucial parts of social media marketing strategies for schools. Creating the wrong account can wreck your market effort. So, you need to get it right from the beginning. Generally, a school’s social media profile must look professional. The bio should clearly show that it’s an educational institution. Similarly, use a clean profile image, usually the school logo.

Find the best voice and tone for your brand

Having a particular tone and voice associated with your brand can help you succeed on social media. As a school, you want to maintain a professional yet friendly tone that showcases the ethos and principles of your school. Don’t use jargon or slang that may discredit your educational institution. Avoid conflicts and dramas. However, you shouldn’t be too formal as this may make your brand less interesting to the readers.

Create suitable content and upload it consistently

Crafting content for schools requires you to be strategic. While the content must be educative, it should also be engaging to retain the attention of students, parents, and others. Besides, the content must be well-structured and grammatically correct. Edit your content properly to increase its visual appeal.

What are the content types for schools? Some examples include:

Images of students learning, exercising, or playing. You may need to obtain permission from parents before sharing this content type.
Images or videos of teachers.
Updates about school trips, open days, breaks, and lots more.
Live streams of school events.
Educational tips for students and their parents.
Good news about exam results, acquisition of new equipment, and so on.
Reviews, feedback, and testimonials from parents, students, and alumni.

Use a content calendar to schedule when and how you will upload your content. Make sure you share relevant content regularly as this helps you keep your audience engaged.

Be entertaining

Most people use social media for relaxation and fun. Therefore, it is not strange that they tend to enjoy entertaining content more than other content types. As an educational institution, your social media pages should combine both educational and entertaining posts. Educate, inform, and report things about your school in a fun-filled way. This method doesn’t only keep your audiences glued to your page but can also encourage them to respond positively to your posts.

Connect with students and parents

Your social media page shouldn’t be only for uploading content. Take advantage of it to connect with your students and their parents. Use social media to communicate about an array of subjects. Do you want to remind students about their next field trip? Share it on social media. The platforms can also be utilized for celebrating the school and student achievements and sharing updates about class activities. Apart from enhancing communication, things you share on social media can also boost parent engagement.

Don’t get carried away with the fun on social media. The major reason for promoting your school on social media platforms is to let more people know about your brand. Therefore, as you entertain and educative people, encourage them to learn more about your school by including your website links. From social media, people can visit your website to see what your school offers and probably enrol their kids. Similarly, add social media links on your school website.

Keep track of your activities

Monitoring your social media activities can help you understand whether you are achieving your goals or not. Many social media tools are designed to provide metrics like click-through rates, reach, and engagement rates. Utilize these metrics to continue improving your social media campaign.

Joshua White is a passionate and experienced website article writer with a keen eye for detail and a knack for crafting engaging content. With a background in journalism and digital marketing, Joshua brings a unique perspective to his writing, ensuring that each piece resonates with readers. His dedication to delivering high-quality, informative, and captivating articles has earned him a reputation for excellence in the industry. When he’s not writing, Joshua enjoys exploring new topics and staying up-to-date with the latest trends in content creation.
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