Smudgi is a microfibre cloth with a sticky backing used to clean device screens. Melissa Pye founded this in 2012. Smudgi’s net worth was $200,000 at the time of their pitch in 2015, based on the $60,000 offer for 30% of the equity of the company. 

They appeared in Season 01 of Shark Tank Australia in 2015. But the Sharks were not interested in investing in Smudgi.

Despite her ambitious pitch, Melissa could not secure a deal for Smudgi. However, she kept running the business after the show. Unfortunately, Smudgi ceased operations in 2018. As of January 2024, Smudgi is out of the market.

Smudgi Net Worth

Net worth$200,000 business valuation (2023)
Annual Sales Revenue–
Profits–
Lifetime sales–
Investor–
FounderMelissa Pye 
Employees–

Smudgi Net Worth Timeline

Net Worth 2024Out of business
Net Worth 2022Out of business
Net Worth 2021Out of business
Net Worth 2020Out of business
Net worth valuation in 2015 before appearing on Shark Tank  $200,000

Smudgi Pitch on Shark Tank

ProductA microfibre cloth with a sticky backing used to clean device screens
EpisodeSeason 01 Episode 14
Founder Melissa Pye
Asked for$60,000 for 30% equity
Company nameSmudgi
Final dealNo deal
Shark None
LocationSydney, New South Wales

Don’t miss these products from Season 1

Smudgi Founder

Melissa Pye founded Smudgi in 2012. After finishing her Master in Commerce at the University of New South Wales, Melissa started her career as an Accounts Manager at George Patterson Y&R. Throughout her career journey she held several posts in numerous companies and Melissa started her first own business in 2004. Currently, she is the Innovation Principal at Optus. Smudgi’s founder Melissa Pye’s net worth is unknown as of 2024.

Key accomplishments

YearAccomplishment
2015Smudgi was featured in Shark Tank.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Smudgi and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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